LONDON, June 12, 2016 /PRNewswire/ --
June 11th 2016 saw Jermyn Street, in the heart of the West End, transformed into an open air catwalk as St James's hosted four men's fashion shows celebrating London Collections Men. VIP guests included the likes of David Gandy, Jim Chapman, Hu Bing, Caroline Issa, Caroline Rush (Chief Executive, BFC) and Dylan Jones (Charmain, LCM).
(Photo: http://photos.prnewswire.com/prnh/20160610/377959 )
30 brands participated included heritage names such as New & Lingwood, Turnbull & Asser and John Smedley alongside contemporary, newly arrived names Norwegian Rain, Tiger of Sweden, Barbour International, and Sunspel.
Dylan Jones, editor of GQ and chair of London Collections Men commented: "LCM is one of the most influential moments on the global menswear calendar and it's fabulous we are able to share this with the public on Jermyn Street once again. St James's is the ideal setting with its combination of heritage brands and contemporary fashion labels."
As The Crown Estate continues with its planned investment, bringing into the area over 70,000 square foot of retail space, offices and restaurants, St James's remains the heart and home of discerning British menswear.
Anthea Harries Portfolio Manager for St James's at The Crown Estate, said: "The show goes from strength to strength, as it grows more popular each year with brands and visitors to St James's. It reflects both the unique heritage of St James while offering an insight into the future of menswear in London."
For further information on the LCM Jermyn St, St James's shows
please visit http://www.stjameslondon.co.uk / @_StJamesLondon
#jermynstjames
Notes to editors
The Crown Estate
For further information please contact:
Louisa McCarthy or Lotte Lugg at Neville McCarthy Associates
louisa@nevillemccarthy.com lotte@nevillemccarthy.com
Tel. +44(0)20-7940-2900