HONG KONG, March 10, 2016 /PRNewswire/ -- TCL Multimedia Technology Holdings Limited ("TCL Multimedia" or the "Group", HKSE stock code: 01070) today announced sales volumes of its TV products for February 2016.
Affected by seasonal factors, TCL Multimedia's LCD TV sales volume for February 2016 decreased by 21.8% from the same period last year to 743,372 sets, of which sales volume of smart TVs increased by 35.6% year-on-year to 299,064 sets. Accumulated sales volume of LCD TVs between January and February 2016 decreased slightly by 0.4% year-on-year.
In the PRC Market, the Group's total LCD TV sales volume was down by 34.7% year-on-year to 253,718 sets in February 2016. The sales volume of smart TVs was 181,058 sets, accounting for 71.4% of LCD TV sales volume for the month of February. Accumulated sales volume of LCD TVs between January and February 2016 fell slightly by 3.3% year-on-year.
In the Overseas Markets, the Group's LCD TV sales volume declined by 13.0% year-on-year to 489,654 sets in February 2016. Accumulated sales volume of LCD TVs between January and February 2016 grew by 3.6% year-on-year.
The number of activated smart TV users for February 2016 operated by Huan was 508,517; accumulated users totaled 13,154,697 as of end of February 2016; and daily average number of active users was 5,777,496 (Source: Huan Technology Co., Ltd. ("Huan")).
February 2016 (Unaudited)
| Accumulated Total (As at February 2016) |
February 2016 |
February 2015 |
Year-on-year Change (%) |
January - February 2016 |
January - February 2015 |
Year-on-year Change (%) |
|
| LCD TV sales volume |
N/A |
743,372 |
950,908 |
-21.8% |
2,553,792 |
2,564,747 |
-0.4% |
| Of which: Smart TVs |
N/A |
299,064 |
220,587 |
+35.6% |
1,199,952 |
735,747 |
+63.1% |
| - PRC Market |
N/A |
253,718 |
388,391 |
-34.7% |
1,436,003 |
1,485,518 |
-3.3% |
| - Overseas Markets |
N/A |
489,654 |
562,517 |
-13.0% |
1,117,789 |
1,079,229 |
+3.6% |
| Number of TCL Activated Smart TV Users(1) |
13,154,697 |
508,517 |
411,390 |
+23.6% |
1,229,841 |
796,972 |
+54.3% |
| Daily Average Number of Active Users (2) |
N/A |
5,777,496 |
2,825,022 |
+104.5% |
N/A |
N/A |
N/A |
| (1) Number of TCL Activated Smart TV Users refers to the number of users who used the internet TV web service for more than once |
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| (2) Daily Average Number of Active Users refers to the number of unrepeated individual users who visit within 7 days |
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About TCL Multimedia
Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE stock code: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a "double +" strategy which includes "intelligence + internet" and "products + services" as the main direction, striving to become a "global entertainment technology enterprise" that provides integrated entertainment solution to customers. According to the latest IHS Technology figures, the Group ranked No.3 in the global LCD TV market with a market share of 5.7% and ranked No.3 in the PRC LCD TV market with a market share of 14.9% in the first half of 2015. For more information, please visit its website: http://multimedia.tcl.com.
This press release is issued by Cornerstones Communications Ltd. on behalf of TCL Multimedia Technology Holdings Limited. For further information, please contact:
