The Rise of the Cloud Service Broker Model: How IT Organizations Can Support Digital Business

Frost & Sullivan
2017-04-27 21:15 1642

Frost & Sullivan analysis reveals IT organizations must change their approach to technology procurement and deployment to remain competitive in the digital era

SANTA CLARA, California, April 27, 2017 /PRNewswire/ -- Deploying a cloud application is easy, but implementing a cloud strategy can prove to be surprisingly difficult. This is a major dilemma faced by businesses as they enter the second decade of the cloud era. Digital Transformation has raised the stakes for IT leaders, instead of simply procuring and managing corporate technology assets, the IT organization is now accountable for business outcomes. The problem is that most IT organizations are ill-equipped to take on the new role and nearly half of CEOs worldwide lack confidence in their companies' ability to execute the technology strategies necessary for digital transformation.

The Frost & Sullivan report titled, The Rise of the Cloud Service Broker Model: Helping IT Organizations Transform to Support Digital Business, examines the service broker model and considers the challenges and benefits associated with implementing it in the enterprise. In addition, the paper discusses how one service and technology provider, DoubleHorn, facilitates adoption of the service broker model, as well as assesses how the company's unique BetterClouds platform meets enterprise needs.

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"IT leaders have learned that supporting the needs of a digital business requires more than placing workloads in the cloud; it requires a new way of operating. In recent years, the "IT-as-a-Service" concept has gained favor among forward thinking businesses, with the IT organization acting as a service broker to the business," notes Stratecast | Frost & Sullivan Cloud Computing Services Vice President Lynda Stadtmueller. "In this role, IT employees select, deploy, and manage cloud-based services to optimally meet the objectives of their new business stakeholder 'clients.'"

However, to meet business needs, the cloud service broker is accountable not just for tasks, but for outcomes. As a cloud service broker, IT accepts responsibility for ensuring that workloads are running in the optimal cloud environment, not just at time of implementation, but continually – and therein lies the challenge. Part of the service broker role requires continually monitoring and tweaking cloud workloads to improve performance or costs. To do it right, enterprises need data and visibility – not just into their existing cloud resources, but into the clouds they haven't chosen.

"The cloud service broker model facilitates the continual optimization of cloud workloads. Fundamental to the model is a comprehensive technology platform, such as DoubleHorn's BetterClouds platform which supports key functions required by a service broker, from initial assessment and comparison, to procurement, to management and cost optimization, across cloud service providers," states Stadtmueller.

By itself, a cloud service broker platform cannot solve all the challenges IT faces in becoming a successful service broker to the business. However, IT organizations looking to accelerate their company's digital transformation initiatives and maximize the value of their cloud investments will increasingly look to invest in a service broker technology like BetterClouds.

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Source: Frost & Sullivan
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