 |
LOS ANGELES, Oct. 16, 2017 /PRNewswire/ -- OPI announces nail brand ambassador partnership with celebrity nail artist, Tom Bachik aka "The Mani-curist," one of the most sought-after nail professionals amongst the nail and fashion category and A-list celebrities. Bachik will work with OPI's Education, Product Development, Digital, Social and Influencer Marketing teams to create fashion-forward nails, participate in product development and assist with education on behalf of the brand.
Bachik is one of the top nail artists at Hollywood's biggest red-carpet events, including the Oscars, Grammy Awards and Golden Globes thanks to his visually inventive, high fashion nail art designs. He beautifies the nails of Hollywood's most glamorous women including Jennifer Lopez, Selena Gomez, Kendall Jenner, Kim Kardashian, Heidi Klum, Victoria Beckham, Kerry Washington and Gwyneth Paltrow. His striking nail designs also make him a favorite of top publications and brands with his nail designs gracing the pages and campaigns of Vogue, Vanity Fair, Elle, Allure, InStyle, Chanel, Gucci, Versace and Armani, to name a few.
With more than 20 years of experience, Bachik has helped develop some of the most notable product innovations and application techniques in the industry. He has won more than 300 prestigious nail contests and is Nails Magazine #1 ranked competitor.
"We're incredibly excited to have Tom join the OPI team," explains OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann. "Tom's work and clientele speak for themselves. He has an unbelievable roster of Tinseltown's hottest singers and actresses -- and he clearly loves color and uses it in creative, fashionable and impactful ways that make his creations stand out."
As a former graphic artist and skateboarder, Bachik sold custom-painted helmets before finding a new career path and deciding to attend beauty school. During this time, he discovered his talent for nails and went on to become the first nail artist to work exclusively with Chanel.
"I'm so excited to work alongside Suzi, a legend in nails and with OPI, the world leader in nail color," shares, Tom. "I'm incredibly passionate about nail design, product development and education. This collaboration allows me to work with some of the best formulations and tools, as well as one of the best teams in the industry, allowing my creativity and technical skills to thrive. Together with OPI, I will focus on building brand awareness, educating nail technicians, and inspiring the industry as a whole."
Tom Bachik begins as OPI's Global Celebrity Nail Artist in October of this year. His work can be seen via social media @tombachik and at tombachik.com. For more information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebook to become a fan!
ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI's heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no light three-step gel lacquer system offering long wear, brilliant shine and ease of application and removal with up to 11 days of wear. There are now more than 90 shades in the Infinite Shine collection. Each lacquer features OPI's exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebook to become a fan!
ABOUT COTY INC.
Coty is one of the world's largest beauty companies with approximately $9 billion in pro forma revenue, with a purpose to celebrate and liberate the diversity of consumers' beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions - Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
Media Contacts:
Rebecca Brown . OPI . 818.759.2400 . Rebecca_brown@cotyinc.com
Photo - http://mma.prnewswire.com/media/583400/OPI_Brand_Ambassador_Tom_Bachick.jpg
