Twitter Announces First Participation in All That Matters, Showcasing New Live and In-Stream Video Programming to Asia Pacific

- The company will announce an exciting slate of new premium live streaming and in-stream video content deals across sports, news and entertainment
- Twitter will live broadcast select sessions from the conference on Periscope from and
2017-09-04 14:34 2391

SINGAPORE, Sept. 4, 2017 /PRNewswire/ -- Twitter, the best place to see what's happening in the world right now, announces its collaboration with Branded for All That Matters 2017. For the first time in Asia Pacific, Twitter will showcase new original content offerings and live programming to brands and agencies in the region.

Twitter speakers including Matt Derella (@derella), Global Vice President, Revenue & Operations, and Maya Hari (@maya_hari), Managing Director of Asia Pacific, will be presenting across all five conference tracks of Music, Sports, Gaming, Marketing and Online, from 11 to 13 September 2017 in Singapore. As the Official Live Partner, Twitter will live broadcast select sessions from the conference on Periscope from @TwitterMktgSG and @AllThatMatters, and feature exclusive speaker Q&As from the onsite #BlueRoom. In addition, Twitter will host an invite-only breakfast session at the event.

Twitter will participate in the following sessions:

  • 11 September - 1:20 - 2:00pm - Panel - Gateway to Australia - Jennie Sager (@thejenspot), Head of Entertainment Partnerships, Asia Pacific, Twitter
  • 12 September - 2:30 - 3:00pm - Panel - Beyond TV - Maya Hari (@maya_hari), Managing Director of Asia Pacific, Twitter
  • 12 September - 3:00 - 3:35pm - Panel - Food Matters: The Third Passion Pillar - Jennie Sager
  • 13 September - 11:00 - 11:30am - Live Marketing Keynote - Matt Derella (@derella), Global Vice President, Revenue & Operations, Twitter
  • 13 September - 2:00 - 2:30pm - Panel - Sports & Sportainment in India - Aneesh Madani (@aneeshmadani), Head of Sports Partnership, Asia Pacific, Twitter
  • 13 September - 3:00 - 3:20pm - Keynote - eSports the Next Frontier of Entertainment - Bo Han (@bohan), Director of Live Partnerships, Twitter

"Twitter is the best place to see what's happening around the world and to talk about it. As the past year has shown, Twitter is aggressively investing in bringing a great depth and breadth of premium video content to our platform," said Maya Hari, Managing Director of Asia Pacific, Twitter. "All That Matters is an obvious choice for Twitter to showcase where we are taking premium content in our next chapter. We are excited to tell that story to the industry here in Asia Pacific."

"It's an exciting time for the global media industry right now, with new chapters being written almost daily, so we are thrilled and honored to have Twitter join All That Matters 2017," said Jasper Donat, CEO, Branded (organisers of All That Matters). "They are more than a partner, Twitter is seamlessly woven as part of the event content with live broadcasts from the sessions and I'm really looking forward to seeing it come to live next week."

Video consumption on Twitter is the platform's largest revenue generating ad format and continues to steadily increase. In the second quarter of 2017, more than 1,200 hours of live premium video was streamed on Twitter from content partners across 625 events, attracting 55 million unique viewers1.

In the past year, Twitter has innovated with top premium video publishers and digital creators to produce and scale diverse content across top verticals including entertainment, news and sports. Twitter has more than 200 premium content partners across live video and in-stream video sponsorship worldwide.

Follow @TwitterMktgSG and @AllThatMatters for live updates and content from All That Matters.

About Twitter

Twitter is what's happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via, an array of mobile devices, and SMS. For more information, please visit, follow @TwitterSG, and download both the Twitter and Periscope apps at and

About All That Matters

5 nights of music, 3 days of conference and one All That Matters experience! Conference by day, music festival by night: All That Matters, Asia's leading entertainment industry conference, will return to The Ritz-Carlton Millenia, Singapore. The region's premiere 'Business-2-Business-2-Fan' event experience is the gateway to Asia and will continue to reflect the convergence of the entertainment industry.

Five tracks covering music, sports, gaming, online and marketing will host over 30 keynotes and 125 speakers, this year is going to be our biggest yet! Join us at All That Matters to hear from and meet with key decision makers from the entertainment industry.


Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded creates live media experiences that matter connecting businesses, brands, celebrities and fans through large and small scale events, specialising in the media, entertainment and sports industries. Branded excels in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events globally. Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world.

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Source: Twitter
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