UMA's 1st Overseas Event After Brand Upgrade: Debut with Its New Smart System in the EUROBIKE

FRIEDRICHSHAFEN, Germany, Aug. 31, 2016 /PRNewswire/ -- The 2016 European International Bicycle Trade Fair (EUROBIKE) will be held at Messe Friedrichshafen, Germany from August 31 to September 4.

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As the leader of China's intelligent bicycle, Hangzhou Innomake Technology Co., Ltd. will participate in the exhibition with its brand UMA's complete line of products. This will be the first event UMA take part in after its full brand upgrade, marking the sign of Innomake entering the European market.

In May this year, Innomake announced the new English name of its brand, "UMA", in South Korea, marking the beginning of the comprehensive upgrade of its brand concept and visual image. The new brand image of "UMA" is formed from the abstract crisscross of urban roads.

As Qiu Yiwu, CEO of Innomake says, "With the brand upgrade, we want to make ourselves known with a more concise, international and catchy name, thus enhance our brand's overseas awareness. 'UMA - Urban Mobile Actor' will be our name card to the whole world."

Along with the brand upgrade of UMA follows a technological revolution. It is reported that the debut of the UMA C products in Eurobike all run the new UMA-LOOP™ smart system, which is a technological innovation in the field of intelligent electric bicycles.

Currently, Innomake's products have been certified with TUV access to enter the European market. Meanwhile, Innomake's cooperation with more dealers of Eastern European countries has entered into the stage of in-depth discussion.

As Qiu Yiwu says, the European market is the focus in the next market expansion of Innomake. The awareness of bicycle products in the European market is relatively mature, the market mechanism is more perfect, all of which make it of great business importance for the intelligent electric bicycle as well as a broader line of intelligent travel products.

When talking about the product strategy in the overseas market, Qiu Yiwu expresses that UMA will adhere to its quality policy "Fewer but Better" to create classic and useful products and bring the excellent Chinese design and product to the international market.


Source: Hangzhou Innomake Technology Co., Ltd.