Vietnam - The Rising Star in Southeast Asia and the Second-Fastest Growing Beauty and Personal Care Markets in Asia

2016-05-10 14:42 3674

HO CHI MINH CITY, Vietnam, May 10, 2016 /PRNewswire/ -- According to the research noted in MARKETS OF THE FUTURE: ASEAN IN 2020 from Euromonitor International, Vietnam is at the top of Asia's fastest growing beauty and personal care markets.

Asia’s fastest growing markets to be Indonesia and Vietnam
Asia’s fastest growing markets to be Indonesia and Vietnam

Vietnam's beauty and personal care market experienced healthy value growth in 2015. With the developing of the Internet network and online retailing, more consumers from rural areas can buy products more easily, and it also strongly boosts retail value sales of beauty and personal care due to changing consumer behavior. On the other hand, thanks to dynamic marketing activities by leading manufacturers and media, consumers are aware of the importance of using branded products from reliable sources after many scandals of cosmetics containing toxic ingredients. People are willing to spend more on all types of beauty and personal care, instead of using unbranded goods, in order to protect their health.

In October 2015, the TPP trade pact was signed, which means Vietnam is going to open up to other nations by removing barriers and decreasing tariffs by up to 100%. As a result, it will open significant change in beauty and personal care over the forecast period such as lower pricing and more international companies entering Vietnam.

With its bright future, there has never been a better time to enter the Vietnamese market and develop your business in the beauty industry. Organised by UBM Asia, the largest exhibition organizer in Asia, the vietbeauty exhibition will help you to build strong business relationships and connect with key professional beauty buyers and distributors. The event will be taking place from 18-20 August 2016 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City.

vietbeauty 2016 will represent a full range of beauty products and services from companies representing Japan, Korea, Australia, Hong Kong, Thailand, Taiwan, mainland China, Indonesia, the Philippines, Malaysia, India, Singapore, together with many leading brands from the US and European countries. Many of these brands will take the opportunity to launch new products and innovations during the event.

In addition, vietbeauty will host different conferences covering international regulations on social marketing approaches for beauty products, consumer insights, beauty trends, and market information. Other highlights to the event include continuous live demonstrations on hair, nails, and make-up applications and techniques. The show will also introduce an "Innovation Zone" showing new and unique products for visitors to experience across the region.

vietbeauty will be an excellent choice for distributors and retailers who plan to source new products in different countries of origin but who are short of time. From skincare to hair care, from cosmetics to aesthetics and beauty salon equipment, the vietbeauty exhibition will offer you unparalleled beauty products and solutions from head to toe  -- all in one event! The event is expected to attract over 150 exhibiting companies and some 8,000 trade visitors from Vietnam in addition to trade buyers in the Mekong Delta region when it opens its doors in August 2016. Visitors are welcome to PRE-REGISTER TODAY at  or contact the organiser directly by phone at: +84 (0) 866810202 or email at:

Notes to the Editor:

About UBM Asia (

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 30 offices and over 1,400 staff.

With a track record spanning over 30 years, UBM Asia operates in 21 market sectors with 160 dynamic face-to-face exhibitions, 75 high-level professional conferences, 28 targeted trade publications, 18 round-the-clock vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world's fastest growing B2B events markets. UBM China has 11 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise more than 70 exhibitions and conferences. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with over 60 events in this region. UBM India teams in Mumbai, New Delhi, Bangalore and Chennai organise 20 exhibitions and 60 conferences every year across the country.

About UBM Asia in ASEAN (

In ASEAN, we serve 13 market sectors with wholly-owned subsidiary companies and JV companies in seven offices in the major cities in ASEAN, including Bangkok, Hanoi, Ho Chi Minh City, Jakarta, Kuala Lumpur, Manila and Singapore. We provide over 60 products in various categories: trade fairs, conferences and publications. As the leading B2B event organiser in the region, we are the largest exhibition organiser in Malaysia.

Our products serve tens of thousands of exhibitors, visitors, conference delegates, advertisers, subscribers and corporations in the region and from all over the world with high value face-to-face business-matching events and quality conference programmes presented by top-notch industry leaders. We have over 130 staff in six countries.

For press inquiries please email Ms. Susan at or call +84-866810202


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Source: UBM Malaysia