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Xinming China Child-Centric Property Program Trade Fair Achieves Marked Results

2016-03-14 14:18
-Contracts signed with well-known domestic and overseas brands
-Advances leap-forward development for Child-centric property business of the Group

HONG KONG, March 14, 2016 /PRNewswire/ -- Xinming China Holdings Limited ("Xinming China" or the "Group", HKEx stock code: 02699), an integrated residential and commercial property developer in the PRC, has announced that the trade fair of "Chinese Bambino", the Group's key project, has been successfully held in Shanghai. The company has signed cooperation contracts with several well-known European and Asian enterprises. It is expected that with the "Chinese Bambino" projects soon becoming operational in Shanghai and Hangzhou, the strong business tenant base is expected to promote the Group's Child-Centric projects to achieve leap-forward development.

Fruitful results of the trade fair

Representatives from around 300 Maternity, Baby & Children (MBC) enterprises attended the "Chinese Bambino" trade fair, with the aim of upgrading the MBC industry and building a "one-stop MBC themed shopping center" for the Group in Shanghai and Hangzhou. The trade fair received much attention from the industry. Mr. Chen Zhenhong, former Director of Shanghai Municipal Office of Finance and Trade Service; and Mr. Bao Yujun, Chairman of China Association of Private Enterprises sent their warm regards to the trade fair.

At the contract signing ceremony, the Group entered into a cooperation agreement with multiple MBC enterprises from around the world, such as well-known domestic model toys brand agent "CClee", childrens bed brand "BOORI" with leading sales recorded in the UK and Japan, well-known domestic baby consumer brand "JFLABI", "FERRARI car seat agent", leading childrens clothing brand "Senbodulun", "Sambede", "BabyHoney Shop" and Spanish childrens clothing brand "Amly Junior". The Group also entered into solid negotiations and contract-signing process with Goodbaby International Holdings Ltd, Kidsland Trading Company Shanghai Co., Ltd., Little Star Brands Group, BLOWD and other first-tier and second tier brands from France, Spain and Korea.

Farsighted strategies to focus on the child-centric property market, setting industry standards

Xinming China adopts farsighted strategies to cultivate the child-centric property market with two projects. The Chinese Bambino project in Shanghai has a gross floor area of approximately 190,000 square meters while in Hangzhou it has a gross floor area of 160,000 square meters. They both include children's shopping malls, kids-themed theaters and movie theaters, kids-themed hotels, KTVs, kids-themed food courts, mother-and-child supermarkets, pre-school training centers and playgrounds, which will evolve into a themed one-stop, multi-functional and complete value chain platform, making Xinming China the pioneer to set the industry standards.

Mr. Chen Chengshou, Chairman and Chief Executive Officer of Xinming China, commented, "The immense potential and opportunities arising from the 'second-child policy' will definitely benefit maternity, babies and children businesses, providing a significant boost for the development of child-centric property market. To capture the considerable opportunities, Xinming China has formulated a business strategy of 'One Pillar and Four Prongs', which features the expansion of branding for the 'Chinese Bambino' business, to be complemented by a development fund, trade fairs and exhibitions, cultural and e-commerce businesses tailor-made for Chinese children. Looking forward, 'Chinese Bambino' will allow several thousand MBC brands to cluster, and can host various MBC trade fairs and exhibitions throughout the year. Further, it will become a venue for hundreds of new product launches and a training venue for thousands of professional babysitters and nutritionists every year. The successful launch of the trade fair lays a solid foundation for our business expansion under the Chinese Bambino brand to other first- and second-tier cities, and fast-growing cities in China. We anticipate that our successful cooperation with these brands will bring significant rewards to our Child-Centric projects, creating greater value for shareholders."

About Xinming China Holdings Limited

Headquartered in Hangzhou, Zhejiang Province, the PRC, Xinming China Holdings Limited ("Xinming China") is an integrated residential and commercial property developer in the PRC. Its business comprises property development, property leasing and property management. As of 30 June 2015, Xinming China has 16 property development projects at different development stages with an aggregate GFA of approximately 2,166,982 sq.m. They are located in Shanghai, Hangzhou, Tengzhou, Chongqing and Taizhou.

Source: Xinming China Holdings Limited

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