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Zhaopin.com Gains Insight into What Job Seekers in China Value Most When Choosing a Position

- Chinese university students no longer focus exclusively on salary when selecting a position
- Foreign-funded companies become university students' first choice, while state-owned enterprises are losing their appeal
- The quality of organizational management becomes the biggest concern of university students
2015-12-22 15:33 2265

SANYA, China, Dec. 22, 2015 /PRNewswire/ -- Zhaopin Limited's (NYSE: ZPIN) 2015 China Best Employer Awards event was held in Haitang Bay, Sanya.

During the event, A.O. Smith (China) Water Heater, DidiTaxi, YoukuTudou, Huawei Technologies, S.F. Express, Panasonic Corporation of China, Beijing Perfect World Network Technology, Zhejiang Geely Holding Group, China International Marine Containers (Group) and China Overseas Property were issued the Best Employer for University Students Awards.

China Top 10 Employers Gaining Most Attention from Undergraduates Award 2015 Ceremony
China Top 10 Employers Gaining Most Attention from Undergraduates Award 2015 Ceremony

Zhaopin's report showed that the majority of Chinese university students consider organizational management and the reputation of an employer as more important qualities than training and personal development, salary and benefits package, brand strategy and working environment. The report also underscored that university students are paying more attention to the internal organizational management of the company and care less about the salary and benefits package as compared to the findings of previous surveys. University students are more willing to work in foreign-funded companies, while state-owned enterprises are losing their appeal.

The survey revealed that there were fewer differences in what university students who are still seeking a job and those who have already found a job considered their priorities. Both consider respect to employees as the top criterion as one of the key characteristics of best employers. This criterion is included in the indexing system that serves to describe the characteristics best employers are expected to possess. It's important to note that university students begin to focus more on their emotional requirements. Respect, harmony, justice and equity are popular key words they use to describe the characteristics of best employers.

Zhaopin.com and Peking University's Corporate Social Responsibility and Employer Brand Communication Research Center launched the China Best EmployerAward, a "best employer" survey since 2005. It was the first time that the concept of an "Employer Branding" was rolled out onto a public communication platform in China. The 2015 survey received applications from around 200 cities across China and covered 5,400 employers, representing an increase of 83% from last year.

Source: Zhaopin.com
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