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Brands for Good 2019 lauds 43 SMEs for their strategic achievements in 'doing good'

2019-09-27 18:20 899

SINGAPORE, Sept. 27, 2019 /PRNewswire/ -- Following a successful debut in January 2018, positive impact business recognition programme Brands for Good returned for its second instalment this year, culminating with a gala dinner hosted by CEO Asia on the evening of 26 September at Marina Bay Sands. Organised by IPOS Society and International Intellectual Property Commercialisation Council (IIPCC) Singapore and sponsored by MAYBANK Singapore, premier global business trading hub - BBX WORLD, Singapore virtual telco - ZERO1, intellectual property software and services company - QUESTEL, and aviation concierge - BASS AERO; This year, the awards ceremony will see 43 small-to-medium-sized enterprises ("SMEs") coming from Singapore, Indonesia, Malaysia and Hong Kong bagging a total of 59 Brands for Good awards across 4 main categories, spanning the major themes of Workplace, Community, Environment and Patents.

Brands For Good 2019 with Ms Sim Ann, Senior Minister of State, Ministry of Communications and Information & Ministry of Culture, Community and Youth, Singapore
Brands For Good 2019 with Ms Sim Ann, Senior Minister of State, Ministry of Communications and Information & Ministry of Culture, Community and Youth, Singapore

Winners were selected from a list of 120 nominees who submitted their applications over the course of 6 months (February to July 2019). For the first time, new categories were also introduced to the 2019 edition of the awards programme. These were namely: Workplace Redesign Practices, Corporate Volunteerism, Business Model, Empowering Local Markets, and for the Patents For Good category - Improving Lives, Enabling Workforce and Protecting the Environment.

Further, the 2019 edition of Brands for Good marks the launch of the Brands For Good CarbonCare® Label in Singapore - a first-of-its-kind initiative between Brands for Good and Hong Kong-headquartered sustainability consultancy Carbon Care Asia ("CCA") to reflect and recognise the efforts of businesses and organisations in accounting for their carbon footprint. Since its launch in late-2011, CCA's CarbonCare® Label series has been awarded to over 300 listed and private companies, government departments, public bodies, social enterprises and non-profit organisations across Hong Kong. The Brands For Good CarbonCare® Label is the Singapore edition of this recognition, and will be awarded on an annual basis in conjunction with all future Brands for Good awards events to come.

Also launched through the Brands For Good platform is the ASEAN Responsible and Inclusive Business Alliance (ARIBA) in partnership with ASEAN CSR Network. ARIBA seeks to align best practices in sustainability across the region and it is also launching a code on responsible and inclusive business. Guided by internationally-accepted standards such as the United Nations Sustainable Development Goals, UN Global Compact 10 Principles and various ASEAN guidelines, it aims to complement existing standards and set new expectations on sustainable business practices across the ASEAN region.

Alan Ng, Co-Chairman of Brands for Good and President, IPOS (Intellectual Property Office of Singapore) Society says: "With climate change, fair employment and sustainability dominating global headlines at an unprecedented rate, there is no better time to emphasise on the importance of companies - no matter how big or small - looking beyond their bottom-line and stepping up to engage in shared social responsibility. Through the Brands for Good movement, we hope to help these 'good' brands differentiate effectively and create transformative value by their intangible assets. At the same time, we believe there are many brands-for-good stories in ASEAN that can inspire the world. Hence what SMEs cannot offer in terms of manpower and donations, they can certainly create the same social impact through their talents and intellectual property - business strategy, operational design, creating intellectual property, or simply, developing ideas."

"This year we have worked extremely hard to extend the impact of the Brands for Good programme through several initiatives. One is the introduction of carbon footprint accounting through the CarbonCare Label which has been successful in Hong Kong. We are looking forward to making this a permanent highlight at our main event, as a way of doing our part for the climate change cause. The other exciting development is the launch of ARIBA and its accompanying code of practice for sustainability across the ASEAN region. Together as a region, we have immense potential to create social impact from aligning our practices and creating synergies. Achieving this requires a catalyst and we hope this alliance will become that catalyst," he adds.

Marc Leong, Maybank Singapore's Head of SME Banking, said, "As a sponsor of Brands for Good for the second consecutive year, Maybank is excited to recognise companies that are getting ahead in their journey of responsible business management. Our continuous engagement with the winners has been an enriching experience since the awards event's inception last year. We have been work closely with these wonderful entrepreneurs to curate practical financial solutions to help their businesses thrive and grow sustainably. Maybank shares the same ethos as the award winners in our management approach. Keeping to our credo of humanising financial services, Maybank stands for fair pricing and needs-based client advisory, and we are committed to delivering long-term positive value to the communities that we serve, through our staff volunteerism efforts and social impact programmes which focus on financial empowerment, employability and enhancing livelihoods."

Brands for Good 2019 winners

All Brands for Good entries were assessed by a panel of 15 independent judges helmed by Chief Judge and President Emeritus, Professor Su Guaning, who formerly served as President of Nanyang Technological University (NTU) from 2003-2011.

Selected nominees underwent a rigorous scoring and interview process conducted by the judging committee who assessed the companies according to five components: social responsibility activities (50%); profit and growth (15%); accountability & transparency (15%); stakeholder engagement (10%) and mission & values (10%).

Championing sustainability on a social level are the winners of the 'Community -- Social giving & engagement' Brands for Good award, Rendeur and Bigg World. Rendeur is a business and marketing consultancy that contributes part of its proceeds to providing free training programmes for members of low-income families as well as marginalised women in Singapore. On the other hand, blockchain-driven e-marketplace Bigg World partners with Social Health Growth -- a registered charity and IPC with the Ministry of Social and Family Development -- to give free discount coupons to the latter's volunteers. Bigg World's merchants, spenders and other partners are also encouraged pledge a percentage of their rewarto Social Health Growth.

Winners for this year's Brands for Good event also include tech startup Luminaire AI Pte Ltd, a creative artificial intelligence (AI) company that provides data-driven digital advertising services to open up access for local brands seeking to market their products overseas. Luminaire AI was one out of three award recipients for the 'Community - Empowering local markets' category. Another company, Tea ideas Pte Ltd, taps on Singapore's silver population to help manufacture and sell the company's healthy gourmet tea products. It clinched two awards this year for the 'Workplace - diversity and inclusion' and 'Community - Business model' categories. For more information of Brands For Good 2019 Winners, do visit https://www.brandsforgood.asia

Awards


Company

Category - SubCategory

Double Champion

1

Adrenalin Group Pte Ltd

Workplace - Diversity & Inclusion (Champion)
Community - Social Giving & Engagement (Champion)

2

Bettr Barista Pte Ltd

Workplace - Diversity & Inclusion (Champion)
Community - Business Model (Champion)

Single Champion &
Single Honouree

3

Financial Alliance Pte Ltd

Workplace - People Development (Champion)
Community - Social Giving & Engagement (Honouree)

4

Green Is The New Black Pte Ltd

Environment - Managing Environmental Impact (Champion)
Community - Social Giving & Engagement (Honouree)

5

Osteopore International Pte Ltd

Patents - Improving Lives (Champion)
Community - Business Model (Honouree)

Single Champion

6

Amozonia Pte Ltd

Environment - Sustainable Resource Use (Champion)

7

GEX Ventures Pte Ltd

Community - Social Giving & Engagement (Champion)

8

The FUN Empire Pte Ltd

Workplace - People Development (Champion)

Double Honourees

9

Big Tiny Pte Ltd

Community - Business Model
Environment - Managing Environmental Impact

10

DNR Wheels Pte Ltd

Workplace - People Development
Workplace - Diversity & Inclusion

11

Emmaus Strategies LLP

Community - Business Model
Community - Social Giving & Engagement

12

Food Playground Pte Ltd

Workplace - Work Redesign Practices
Community - Business Model

13

Fortitude Culina Pte Ltd

Community - Social Giving & Engagement
Community - Business Model

14

Funding Societies Pte Ltd

Workplace - People Development
Community - Business Model

15

GTR Ventures Capital Pte Ltd

Communtity - Empowering Local Markets
Capital For Good

16

SIP A Coffee

Workplace - People Development
Community - Empowering Local Markets

17

Qanemate Pte Ltd

Patents - Improving Lives
Community - Business Model

18

Tea Ideas Pte Ltd

Workplace - Diversity & Inclusion
Community - Business Model

19

The Party Elves

Communtity - Empowering Local Markets
Community - Social Giving & Engagement

Single Honourees

20

AeonAnalytics Pte Ltd

Patents - Protecting The Environment

21

Automation for Humanity Ltd

Patents - Improving Lives

22

NephTech Pte Ltd

Patents - Improving Lives

23

AMICI Events & Catering Pte Ltd

Environment - Managing Environmental Impact

24

EconFlo Systems Pte Ltd

Environment - Managing Environmental Impact

25

Watch Water (S) Pte Ltd

Environment - Managing Environmental Impact

26

BAMCO Pte Ltd

Environment - Sustainable Resource Use

27

Nanyang Food Pte Ltd

Environment - Sustainable Resource Use

28

Drum Prodigy Singapore Pte Ltd

Workplace - Diversity & Inclusion

29

Goshen Art Gallery LLP

Workplace - Diversity & Inclusion

30

EZPZ Pte Ltd

Workplace - People Development

31

Sogurt Pte Ltd

Workplace - People Development

32

Biggworld Holdings Pte Ltd

Community - Social Giving & Engagement

33

Castles Can Fly

Community - Social Giving & Engagement

34

I Can Read (Total English Learning Global Pte Ltd)

Community - Social Giving & Engagement

35

Loupe Creative Consultancy Pte Ltd

Community - Social Giving & Engagement

36

Rendeur Pte Ltd

Community - Social Giving & Engagement

37

SilverAlly Pte Ltd

Community - Social Giving & Engagement

38

Global Catalyst Advisory Pte Ltd

Community - Empowering Local Markets

39

Luminaire AI Pte Ltd

Community - Empowering Local Markets

40

Canaan Healthfoods

Community - Business Model

41

Doctor Anywhere Pte Ltd

Community - Business Model

42

iHear Center Pte Ltd

Community - Business Model

43

Spread L & R Events

Community - Business Model

BRANDS FOR GOOD LTD

Brands for Good is a non-profit organization with threefold purpose - firstly, helping "good" brands differentiate effectively and create transformative value by their intangible assets; secondly, making waves with ASEAN brands-for-good stories so as to inspire the world; and thirdly, building a global community of responsible and inclusive business. To achieve our purpose, we organise the Brands For Good Award & Gala dinner annually and we work with our knowledge and network partners to bring value to our community members.

More information on Brands for Good is available at www.brandsforgood.asia.

Photo - https://photos.prnasia.com/prnh/20190927/2594429-1?lang=0

Source: CEO Asia
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