DONGGUAN, China, Dec. 4, 2018 /PRNewswire/ -- Over 200 sports industry executives from mainland China and around the world were at Mission Hills Resort in Shenzhen, southern China this week for the return of 'Sports Connects'.
Leading Chinese media and tech firms including Tencent, Weibo Sports, Wanda Sports, SECA, China Sports Media, Netease and Gemdale joined international counterparts from the NBA, NFL, WTA, The R&A, AEG, New Zealand Rugby, Hong Kong Rugby Union, Visa, AIA, UBS, Bose and more on stage.
Highlights of the three-day China Sports Forum included three major golf announcements, a live stream to 1.1 million viewers and fun networking, including a Golf Day and Bowling Night.
Tenniel Chu, Group Vice-Chairman of Mission Hills, said: "This was another important gathering for the China sports industry, one which we hope to make a fixed annual event. At a sensitive time for international relations, it is important for our industry to come together and demonstrate how sport can create friendships, bridge divides and unite cultures."
Jasper Donat, CEO of organisers Branded, commented: "With a truly bilingual programme and 50 percent of attendees from mainland China, we achieved our objective of bringing together an impressive mix of domestic and international stakeholders from the world of sport. With 35 high-quality speakers also in attendance and some key topics addressed, this was another milestone appointment for the China sports industry."
Features of the programme included:
With a bowling night at Mission Hills Centreville and golf day also on the agenda, delegates had plenty of opportunity to enjoy the facilities at Mission Hills Shenzhen, one of two luxury Mission Hills resorts spanning 40 square kilometres and 22 golf courses, making it the world's largest golf facility.
Sports Connects, the China Sports Forum, was presented by Weibo Sports, ONE Championship, Mission Hills China, Mailman, and Branded and was sponsored by KPMG, Culture Group and Genius Sports.
Link to Event Photos: https://tinyurl.com/y8nloxql
About Branded
Producers of "It's a Girl Thing", "Sports Connects", "Tencent Music Connects", the YouTube FanFest and "Matters" series of events including Music, Sports, Gaming and Digital Matters, Branded designs, sells, markets and produces award winning B2B2C and B2B2F(an) events in Asia Pacific. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing Magazine, Branded connects people through the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events. Branded was acquired by Dentsu Aegis Network in 2018.
About Mission Hills Group
Mission Hills Group, owner and operator of Mission Hills resorts in the heart of the Pearl River Delta and on the tropical island of Hainan, is synonymous with leisure, wellness, entertainment and luxury.
Founded in 1992, Mission Hills is recognised as one of the world's leading golf brands and a pioneer in China's hospitality, sports and leisure industry. The world-class integrated leisure and wellness resort destinations have been accredited by the Guinness World Records as the "World's Largest Golf Club" and the "World's Largest Mineral Springs and Spa Resort".
Mission Hills' properties sprawl over 40 square kilometres, including 22 championship courses, five-star resorts, award-winning spas and volcanic mineral springs, international convention centres, state-of-the-art golf academies, a 20-pitch football training base, Asia's largest basketball school and Asia's biggest tennis facility.
The Group's 'golf and more' leisure philosophy has seen its tourism-related business expand into shopping, recreational, business, education, entertainment, leisure and cultural experiences. Mission Hills has also extended its foray into the hospitality industry by partnering with world-renowned hotel brands Hard Rock, Renaissance and Ritz-Carlton.
Other significant projects include Movie Town, China's first Wet'n'Wild water park and ground-breaking partnerships with FC Barcelona, NBA and the PGA of America.
For more information and latest updates, visit us at www.missionhillschina.com or follow Mission Hills China on Facebook, Instagram, LinkedIn, Twitter and YouTube.
Photo - https://photos.prnasia.com/prnh/20181204/2316794-1-a
Photo - https://photos.prnasia.com/prnh/20181204/2316794-1-b
Photo - https://photos.prnasia.com/prnh/20181204/2316794-1-c