BANGKOK, Oct. 31, 2018 /PRNewswire/ -- As consumers increasingly leverage social media outlets for insights on beauty trends and product advice, a brand's social presence is becoming more essential to its success. Recognizing this trend, the Dow Chemical Company's #SocMedBeauty concept collection showcases how formulations can be positioned in the social media age.
This year at in-cosmetics Asia, booth G40, Dow will display its new portfolio of prototypes for hair care, skin care and color cosmetics paired with fun, inspiring hashtags that communicate the flawless, selfie-ready effects of these products to the 3.2 billion active social media users in the world[1].
#SocMedBeauty Hair Care Prototypes
#SocMedBeauty Skin Care & Color Cosmetics Prototypes
"The increasing pace of digitalization continues to evolve consumer behaviors, including the way they shop, research and choose which brands to interact with," said Curt Creed, Commercial Director, Southeast Asia, Australia & New Zealand, Dow Consumer Solutions. "We look to the latest consumer trends to ensure our brand owners maintain a competitive advantage in product positioning. #SocMedBeauty demonstrates this commitment in a fun, creative engagement campaign that we hope our customers enjoy."
In addition to the launch of #SocMedBeauty, Dow will also showcase its solutions that allow consumers to:
To learn more about Dow Home and Personal Care's portfolio of cosmetic solutions, stop by in-cosmetics Asia booth G40, visit www.consumer.dow.com and follow @DowHomePersonal.
[1] Source: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
About Dow Home and Personal Care Solutions
The Dow Home and Personal Care business (part of the Dow Consumer Solutions Portfolio) offers unique innovations that empower brand owners around the world to create products with exceptional performance and exciting new benefits consumers can see and feel. Our expansive portfolio serves a wide range of applications across home and personal care markets from skin and hair care to fabric care and beyond. Our novel solutions help enable products that are unique and memorable, and meet the growing demands of today's consumers. We continue to bring forward innovative technologies and formulation solutions that differentiate our customers' products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations. Please visit consumer.dow.com for more information.
About The Dow Chemical Company
The Dow Chemical Company (Dow) combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow's market-driven, industry-leading portfolio of advanced materials, industrial intermediates and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at www.dow.com.
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