German Home Appliance Brand Gaabor Gains Growing Popularity in Southeast Asia

2021-09-24 21:08 1578

STUTTGART, Germany, Sept. 24, 2021 /PRNewswire/ -- Gaabor Household Electrical Appliances ("Gaabor" or "the Brand"), German best-selling small household electrical appliances, has received wide attention in Southeast Asia, as its high-quality and affordable products have lured local consumers after the Brand earlier this month made a foray into the Southeast Asia market as part of its global expansion strategy.

"We selected Southeast Asia as our first stop for our global expansion strategy, as for a long time, we've seen strong demand coming from the market for high-quality home appliances with affordable prices," said James Black, chief brand executive of Gaabor.

"As a German brand, 'quality' has long been seen as Gaabor's ultimate pursuit. Thanks to decades of continuous efforts in enhancing product quality, we've led the sales in over ten SKU categories in various markets, and we are bringing our products to more countries."

Gaabor produces a wide range of household electrical appliances - especially targeting young users - that aim to offer a smart, convenient and smooth using experience. Notably, Gaabor's flagship smokeless air fryer features Gaabor Cyclone air cold and hot circulation ventilation system, accurate sectional and cooking and oil-fume filter system.

The delicate design not only makes the cooking process easier and healthier but ensures the nutrition of the ingredients could be best retained while cooking. Gaabor smokeless air fryer's "fresh preservation" function has also drawn attention from those who live a busy life but still hope to eat healthily.

With its high-quality products built with smart technology, Gaabor has quickly gained popularity in Southeast Asia. During the Shopee Super Shopping Day that kicked off earlier this month, Gaabor's air fryer was among the best sellers for German household electrical appliances, as consumers' trust in the brand continued growing.

Additionally, Gaabor has also seen surging sales in Southeast Asia for other products, including rice cookers and electric kettles.

Founded in 1987 by Gabor Lorenz, a doer and entrepreneur in the kitchen stove industry in Germany, Gaabor has won consumers' trust with its easy-to-operate home appliances. With a goal of bringing convenience and love to more households, the Brand has actively expanded to markets beyond Europe, and has seen steady growth in North America, South America, and Asia Pacific.

Gaabor, Share delicacy dass love.

For more information, please visit the website of Gaabor:

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Source: Gaabor