glispa Acquires Brazilian Mobile Advertising Leader MOBILS to Bolster mCommerce and Native Ad Solutions in LATAM Markets

Global Marketing Pioneer and First in Performance Marketing Further Expands in Brazil
2016-05-18 09:00 3033

BERLIN and SAO PAULO and SAN FRANCISCO and BEIJING, May 18, 2016 /PRNewswire/ -- glispa, the high performance mobile marketing pioneer, is excited to announce the acquisition of MOBILS, a profitable Brazil-based mobile marketing company. The MOBILS team has established client relationships with top LATAM companies including Webmotors, Netshoes, and iFood, as well as with premier brands via agency partnerships including Samsung, McDonalds, GM, and Coca-Cola Mexico. In acquiring MOBILS, glispa continues its global and localized team expansion within Brazil's burgeoning mobile commerce market, which grew 83% between 2013 and 2014.

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Latin American Market is Poised for Explosive Growth in Mobile

In 2008, glispa became the first performance marketing and advertising company in Brazil, and subsequently built a network of thousands of publisher partners and clients including OLX, PSafe, Buscape and Dafiti. As one of the first global marketers to establish a presence in the emerging Latin American market, glispa is acquiring unparalleled credibility and expertise to deliver high-impact results to global and local brands and advertisers.

With the number of Latin American mobile users expected to exceed 374 million by 2017, glispa is strategically positioned to continue its expansion through the Brazil, Russia, India and China (BRIC) markets, as well as expand in other high-growth mobile markets like Singapore and Mexico. Through its native ad monetization, user acquisition and app ranking solutions, glispa currently reaches over 1 billion smartphone users worldwide every month.

"With deep roots in Sao Paulo, glispa has been conducting business in Brazil for almost a decade," says Gary Lin, Chief Executive Officer of glispa. "We recognized early on that the Latin American market presented immense online marketing opportunities and now with mobile burgeoning, we're well positioned to capitalize on this trend. MOBILS has a very accomplished team and an impressive network of clients and application developers whom we look forward to serving as we continue our LATAM expansion."

An Effective Partnership Preceded the Acquisition

glispa and MOBILS began their LATAM partnership earlier this year, where glispa provided technology, tracking and operations support to MOBILS' mobile advertising initiatives. After several months working together, the two companies noticed many synergies between their solutions and became focused on forming a long-term partnership.

"glispa's solutions significantly enhance our reach, delivery and performance across all of our account management and support systems," says Paulo Maia, CEO of MOBILS. "More importantly, Gary Lin has established a highly transparent and authentic team that shares similar company values and culture."

MOBILS is focused on providing a full suite of mobile advertising solutions to meet the demands of premium publishers, apps, games and ad networks. Through its AD, APP and INAPP solutions, MOBILS increases user downloads and engagement, drives organic traffic to optimize user retention and purchase, and seamlessly integrates native ads that boost click through and conversion rates. With 54% of Latin American smartphone users already purchasing products and services with their devices, the acquisition of MOBILS by glispa represents tremendous growth and opportunity, worldwide, for the amplification of richer, mobile-optimized ads for users.

MOBILS was founded by prominent Brazil entrepreneurs and investors including Pierre Schurmann, Paulo Maia and Leandro Oliveto.

About Glispa Global Group

Glispa Global Group is a mobile marketing pioneer empowering clients to activate global audiences and move markets. Providing a full suite of technology-based services, glispa partners with global advertisers, app developers and publishers, enabling them to reach their user acquisition and monetization goals. With its recently-launched ad mediation platform, Ampiri, app developers can now gain full transparency and control over their entire mobile app inventory to maximize revenue potential, working with the largest global publishers and app developers.

Headquartered in Berlin with offices in Beijing, Bangalore, San Francisco, Tel Aviv and Sao Paulo glispa employs a multinational team representing 40 nationalities speaking 25 languages. To get started with glispa, connect with us:

Source: glispa
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