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Honor Teams Up with Strategic Partners to Bring Fun Experience to the Young Generations in Indonesia

Honor
2018-04-02 13:25 592

JAKARTA, Indonesia, April 2, 2018 /PRNewswire/ -- Honor, a young, trend-setting smartphone e-brand, has announced its official presence in Indonesia on March 27, with the debut of three of its outstanding products, the Honor 9 Lite, the Honor View 10 and Honor 7X. Born for the digital natives, Honor is committed to create experiences that young people care. To celebrate Honor's arrival in Indonesia, Honor partners with strategic partnerships to enhance the fun experiences in the space of music, gaming, photography and video creation for those who are young at heart.  

"We pride ourselves as a co-creator of young lifestyle. Beyond innovative and quality products to our customers, Honor is committed to work with other industry leaders in the ecosystem to create engaging and cool experiences for users. All the initiatives in our partnership embodies one common goal: to bring the best user experience to our target audience – the young generation and people who are young at heart," said George Zhao, President of Honor. "These are our commitment to the Indonesian fans of Honor and we look forward to creating more exciting experience with global partners in years to come."

Exciting collaboration with young lifestyle co-creators

Honor aims to offer the young generation the brand experience in a fun, cool and trendy manner, and stay connected with them through various channels. As such, Honor works with partners on areas that would excite young people.

Honor partners with Joox, one of the biggest music streaming apps in Asian markets, to livestream an interview at the launch event with the renowned Australian singer and songwriter Lenka, who composes and sings Honor theme song "We are the Brave". Together, Honor and Joox will offer edgy and trendy mobile music experiences to the young in Indonesia and provide a hit across the country.  

Honor also collaborates with three trendy and popular live-stream apps, Bigo Live, Live.me and Nonolive, to share the joy of Honor's arrival, via live broadcast of the launch event. Having been crowned as the Top 10 Social App in more than 80 countries, Bigo Live is well-loved by the young generation around the world, and in South East Asia. Live.me is a top live broadcasting video chat app, amazing more than 40 million users from more than 85 countries while Nonolive is Indonesia's Top 2 live broadcast platform in terms of user reach, revenue size, and popularity. The cooperation brings a seamless live streaming experience for the fans of the four brands. The collaboration also fosters strategic resources exchange between the lead industry players to forge creative marketing initiatives.

Teaming up with Tik Tok, the trendiest short video app in Indonesia, Honor communicates with young generation in their language and gets close to them. Tik Tok joined the launch event and uploaded interesting videos about hands-on experiences of Honor's unrivalled products. The team was blown away by Honor's products which provide cutting-edge technology, innovative features and superior user experiences.

Honor has also established strong relationships with many other young and adventurous partners in Indonesia. Partnering with VNG, the distributor of the top-chart battle royale game Rules of Survival, Honor sponsors gaming tournaments. Honor is also planning to cooperate with Camera360 Ultimate, one of the most popular photo-editing apps, bringing Honor's legacy cameras and Camera 360 Ultimate's creative software together to create photos that are meant to be shared.

Get ready for the coming surprises!

At the launch event, Honor also announces its partnerships with two leading e-commerce platforms, Shopee and Lazada. As the first initiative, The Honor 9 Lite, priced at Rp 2.499.000, will be sold exclusively on Shopee flash sale on April 5th for a special price of Rp 2.299.000 at https://shopee.co.id/Honor+9+Lite+3-32+GB+Garansi+Resmi-i.61648718.1015611174.

Working closely together with its strategic partners, Honor aims to build up a wide range of cooperation through different channels, bringing its unrivalled products and unique brand experience to more customers in Indonesia. Stay tuned and get ready for the coming surprises!

About Honor

Honor is a leading smartphone e-brand. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, please visit Honor online at www.hihonor.com or follow us on:

Honor Indonesia social media platforms:

https://www.facebook.com/HonorID/
https://twitter.com/Honor_Indonesia
https://www.instagram.com/honor_indonesia/
Honor global platforms:
https://www.facebook.com/honorglobal/
https://twitter.com/Honorglobal
https://www.instagram.com/honorglobal/
https://www.youtube.com/honorglobal

For media enquiries, please contact:
Burson-Marsteller Hong Kong
Miranda Xie
Miranda.xie@bm.com

Source: Honor
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