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iProperty Hong Kong Proudly Announces Partnership with Shenzhen Zunhao, Guangzhou Daily and China Post

2016-05-04 17:18
-Powerful Media Network and Innovative Marketing Solutions
-Facilitate Developers Step into China Market

HONG KONG, May 4, 2016 /PRNewswire/ -- iProperty Group Ltd, the parent company of Hong Kong's No. 1 property multimedia platform GoHome.com.hk, squarefoot.com.hk and SMART Expo operates leading property portals and related business across the Asia-Pacific region, including Hong Kong, Macau, Singapore, Malaysia, Indonesia, Thailand and the Philippines. As one of the market leaders, iProperty constantly seeks to serve consumers through offering diverse and comprehensive market information. At the iProperty Best Development Awards 2015 ceremony held on 29 April, Shenzhen Zunhao Network Technology Co. Ltd was selected for "Best Digital Experience Marketing Solutions Provider", marking the commencement of partnership between the two property flagships. Leveraging Zunhao's powerful network in China, iProperty Hong Kong will be able to provide a landing platform for overseas property projects and tap into the China market.

The iProperty Group has extensive network in the major cities of Asia-Pacific market. With its profound expertise and experience in real estate market, iProperty Group is committed to provide consumers and investors with excellent services and online search model that fit their unique needs. Developers and real estate agencies are also benefit from iProperty's promotional platform which enables them to reach target customers in an effective way. Through this collaboration, overseas developers can introduce their property projects to the Chinese market with cutting edge promotional platform and strategies. Zunhao is the exclusive strategic partner of Tencent Streetview Map. Leveraging Tencent's powerful media networks, the duo can introduce overseas projects to the mass in China, including 800 million QQ users and up to 700 million WeChat users.

Groundbreaking 360 degree marketing solutions are made available via this strategic partnership, bringing new vision and promotional dynamics to the industry. For instance, Tencent Streetview Map's property search function offers buyers virtual reality experience which shows every detail of the overseas property and surrounding community. Consumers may search for properties through the online streetview map and go to the sales centre easily with "Didi Chuxing" App, which is all the rage in China. To facilitate promotion and understand consumers' preferences, developers may utilize the interactive QQ platform for online marketing campaigns. Real-time evaluation of the consumption pattern is made possible by analyzing the big data collected through the instant responses of users. Furthermore, Zunhao tailor-made an innovative App for property sales in order to realize effortless transaction for both the users and the customers.

Shenzhen Zunhao Network Technology Co. Ltd Product Director Mr. Dillon Lam stated,"Zunhao is very honored to be awarded Best Digital Experience Marketing Solutions Provider by iProperty Group and become a partner of this renowned group in the market, together we will be able to introduce exceptional development projects to the Chinese market. Mobile shopping in China is maturing and has taken up to 70% of the market share[i]. Mobile Internet is reshaping the traditional marketing outlook of big business online deals, and the real estate market is not lagging behind. Digitalization has become the new trend in China's property market, conventional real estate agencies are transforming and establishing their own online platforms to promote projects and facilitate transactions in multiple ways. Renowned for its incomparable expertise and experience in the market, iProperty Hong Kong is now taking one step forward by partnering with Zunhao, leveraging its many strengths and exceptional understanding of the China market, in order to offer effective marketing strategies for overseas developers."

iProperty Group Regional General Manager (Hong Kong & Macau) Ms. Carrie Law said, "The China market is of tremendous importance to overseas property. According to a survey, as of 29 October 2015, overseas property investment of China has surged by 50% over the same period of the previous year, total turnover up to USD 156 million, with the United States, the United Kingdom and Australia being the most popular destination of Chinese capital[ii]. The potential of the Chinese market is beyond doubt. We are very eager to collaborate with Zunhao and provide our customers with advanced e-marketing strategies. We are to move closely with the market trends and offer the best experience to our target customers, present excellent property projects in an interactive way and rewrite the new order of real estate marketing."

Meanwhile, SMART Expo under iProperty also announced its collaboration with Guangzhou Daily, one of the key official media outlets in China. Through their partnership, they will organise iREAL EXPO CHINA overseas property and lifestyle Expo in the end of 2016 in Guangzhou. Guangzhou Daily enjoys an extensive readership of high net worth individuals and has successfully held real estate Expo, car shows and CEO forums. As the leading international property Expo in Asia, SMART Expo has organised up to 44 large-scale Expos on property sales.

Apart from introducing overseas property projects to the high net worth population in China, iREAL EXPO CHINA also targets at hosting a series of excellent seminars on international property investment, overseas education, migration, overseas lifestyle and various market information and recommendations. Overseas property developers and agencies may also launch effective marketing campaigns on iREAL EXPO CHINA to tap into the tremendous investor population in Guangdong.

iProperty Group Regional General Manager (Hong Kong & Macau) Ms. Carrie Law said, "The high net worth individuals in China is growing enthusiasm towards the overseas property market. Due to the fluctuations of the China stock market, over USD 60 billion has been withdrawn from the stock market in last 5 months and they are looking for a proper destination. Over the past 10 years, more than 91,000 from the affluent population has migrated to Europe. It is also estimated that the middle class population (annual domestic income exceeding USD 34,000) in China will increase from 8 million in 2012 to 32 million in 2022. They are looking for migration opportunities through overseas property investment; some are hoping to invest overseas as their children advance their education in those countries. By co-organising iREAL EXPO China with Guangzhou Daily, we are looking forward to introducing overseas developers and real estate agencies to one of the most affluent cities in China: Guangzhou."

Meanwhile, iProperty Hong Kong also announced a strategic agreement with China Post, enabling iProperty Hong Kong to make use of the massive national database of China Post for direct mailing and mobile advertisement of overseas property projects.

As iProperty Hong Kong goes into strategic agreement with the three major media networks in China, it has undoubtedly become a significant bridge between overseas real estate developers and high net worth individuals in China.

[i]

Statistics according to the 11.11 promotion campaign of TMall 2015.

[ii]

Released by Jones Lang LaSalle on 28 October 2015. (http://www.joneslanglasalle.com.cn/china/zh-cn/news/550/chinese-outbound-real-estate-investment)

About GoHome.com.hk

GoHome.com.hk is Hong Kong's No. 1 property multimedia platform, with a focus on providing value-adding property search for residential, commercial, serviced apartments, interior design projects and related information in Hong Kong and ASEAN countries since 1999.

The website outperforms other local real estate portals with the highest traffic, number of users and updated property listings, making it the most popular property portal for home buyers and property investors in Hong Kong. GoHome.com.hk was named Marketing Magazine's "Property Portal of the Year" in 2011, 2012 and 2013. And, it was also awarded "Best Property Developer Partner - Most Comprehensive Property Website" by the Capital Magazine in 2013, 2014 and 2015.

GoHome.com.hk, SquareFoot.com.hk and SMART Expo are part of the iProperty Group operating in Hong Kong which aims to provide consumers with extensive local and overseas property news, listings and investment opportunities while offering property and home-related advertisers with one-stop cross media marketing solutions from online, mobile, print to event and expo.

About iProperty Group (www.iproperty-group.com)

iProperty Group operates Asia's No.1 network of property websites under the iProperty.com umbrella brand. Headquartered in Kuala Lumpur, Malaysia, the Group, with the vision 'Think Property, Think iProperty', is focused on developing and operating leading real estate portals and delivering the most comprehensive set of related real estate services and project marketing across the Region. It currently operates market leading property portals in Hong Kong, Macau, Singapore, Malaysia, Indonesia, and Philippines that specially target consumers and service providers. iProperty Group is also the leading organizer of real estate exhibitions in Asia. In February 2016, iProperty was acquired by multinational property digital advertising company REA Group Limited CAN 068 349 066 (ASX:REA), which turned REA Group Limited and iProperty into the market leader in the online property advertising media sector in Asia-Pacific region

For media queries, please contact:

iProperty Group (Hong Kong & Macau)
Ms. Laura Ho
Tel: +852 3576 3154 / 9259 0394
Email: laura.ho@iproperty.com

Source: iProperty Group (Hong Kong)

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