Intelligent Earnings Now Offers Baidu SEM Services to Reach Malaysia-bound Chinese Tourists

2019-05-28 10:21 1641

BANGKOK, May 28, 2019 /PRNewswire/ -- Baidu is the leading Chinese language Internet search provider. One hundred million people conduct search queries on Baidu every day, and 95 percent of all Chinese netizens use Baidu as their main entryway to the web. Now, Intelligent Earnings has partnered with Baidu Thailand to help advertisers reach millions of Malaysia-bound Chinese tourists through targeted SEM ads.

Outbound Chinese tourists represent a huge industry with significant spending power. According to Sina Finance, a full 54.1 percent of Chinese consumers spent money on travel in 2018. A 2018 report from China's Ministry of Culture and Tourism noted that each outbound Chinese tourist spent an average of USD $800 (roughly RMB 3,200) while traveling abroad. According to Malaysian newspaper Sin Chew Daily, over 3.5 million Chinese tourists visited Malaysia in 2018 – a number greater than the entire population of Kuala Lumpur.

"Our cooperation with Baidu Thailand will greatly benefit Malaysian companies," said Andy Foo, head of Intelligent Earnings. "Intelligent Earnings is a company focused on digital marketing and consultation. Many of our clients have requested that we help them target the China market. Now, the relationship between Malaysia and China is very close. In order to meet our clients' needs, Intelligent Earnings is overjoyed to work with Baidu Thailand."

Advantages of advertising on Baidu:

  1. Reach hundreds of millions of Chinese users, a market that other channels cannot access.
  2. Thanks to big data analysis and AI, Baidu can help you target precisely the right customers for your business.
  3. Malaysian products are very popular in China. Baidu's search engine is an effective way to gain awareness amongst Chinese consumers.

Baidu's advertising solutions are as follows:

  • Baidu SEM (Baidu Search Engine Marketing): The best way to advertise your website on Baidu's search engine via simple keyword-based promotion.
  • Baidu Display Ads: Connect with your targeted customers through a variety of advertising portals on the Baidu Affiliate Network.
  • Baidu Mobile Feed: Publish targeted ads on the Baidu home page, based on a user's short-term and long-term historical search behavior.

To learn more about how Baidu can help you grow your business in China, please contact Intelligent Earnings by following the link below.

Source: Baidu Thailand
Keywords: Advertising Travel