SINGAPORE, June 28, 2018 /PRNewswire/ -- Kadence Singapore, a leading global boutique research agency in the APAC region, has successfully clinched Market Research Agency of the Year 2018 (Bronze) for the second year in a row, making it the only global boutique agency to have won the awards back-to-back.
Kadence's success was due to its momentum in striving for difference, relevance and impact in its research approaches, making Kadence stand out in an industry that has many similar product offerings.
The award, organized by Marketing Magazine (Singapore), judges agencies on four key factors: Performance, People, Product and Perspectives.
Performance -- In order to ensure research reaches its maximum potential, Kadence helps clients formulate actionable insights to create positive impact to their businesses. Through Insight Activation Workshops, they bring together all stakeholders to understand the research findings and explore action points clients can take as a result of the research.
People -- Kadence positions itself as a partner who is nimble, sensitive and in-touch. 'Kaizen' -- seeking constant improvement -- is their underlying philosophy. Everything they do -- each meeting, brief, project, report, and presentation -- is based on asking, 'how can we do better'?
Product -- Kadence further adapts research approaches to bring clients closer to the research and translate findings into actionable next steps. One example would be the use of technology such as VR headsets and 360-degree cameras to draw clients closer to consumers and unmask the research process.
Perspectives -- To help all their clients understand the research findings, visual storytelling techniques translate results into deliverables couched in their parlance, so it becomes more compelling and sharable within the organization. Some examples include infographics, mock-up OOH advertisements, and insight video summaries, which help clients to remember the content and then put it into action.
Kadence Singapore is now the regional hub and 'center of excellence' for Kadence globally, leading the way with the results and regional impact to back it up.
Note to editors
About Kadence Singapore: An award-winning marketing research agency serving as the Asian hub to the Kadence International network, a single point of contact for full-service market research cross APAC and the world.
About Kadence
Kadence, the global boutique for insight and data, an international research company with offices in the US, UK, India, Singapore, Indonesia, Vietnam, Philippines, Hong Kong and mainland China, works with some of the world's largest brands, providing global coverage at a local level with local expertise.
Kadence Insight delivers 'Insight Worth Sharing' to clients across a wide range of business sectors, whilst Kadence Fieldwork Services highlights 'The People Behind the Data' to the leading global management consultancies needing to conduct primary research.
All of our clients value access to our leading-edge, web-based data capture systems (including data collection capabilities in each location), centralized reporting (24/7), advanced analytics, ISO 20252 quality accredited processes, creative design-lead reporting and total peace of mind.
