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Marketing Leaders to Embrace Agile Strategies in the Industry

2019-05-10 09:02 615

KUALA LUMPUR, Malaysia, May 10, 2019 /PRNewswire/ -- Marcus Evans is back with its flagship event, the 7th Annual CMO Asia Summit. The premium forum brings together leading CMOs and top marketers in the region with the most renowned advertising agencies, marketing firms and solution providers. As an invitation-only event taking place behind closed doors, the summit offers CMOs and regional marketing heads an environment for a highly focused discussion through the one-to-one meeting on the latest tools and strategies for conquering the hearts and minds of Asian and global consumers.

Date: 27-28 May 2019
Venue: Conrad Macao, Cotai Central, Macao

The summit tackles the following key topics (among others) based on industry issues and challenges with an exclusive panel of leaders, providing learning & practical intelligence with strategies, solutions and innovations:

  • Establishing structured programs for the discovery, qualification, and implementation of novel digital technologies to boost performance
  • Aligning the heart obrand narrative with a cause to turn consumers into passionate brand ambassadors and drive business performance
  • Creating bespoke experiences to win over consumers in a voice-cantered world
  • Fully leveraging customer data to survive and thrive in a challenging environment
  • Making smarter investment decisions to stretch the marketing dollar and achieve the much needed ROI

Cassius Taylor-Smith, Executive Director Marketing & Communications Asia- Colliers International chairs the forum along with expert speakers and facilitators such as Cynthia Chen, Managing Director & Corporate Officer, Transformer in Chief- General Mills, Sanjeev Kapur, CMO APAC & Japan- MetLife, Arvinder Gujral, Managing Director SE Asia & Senior Director Business Development - APAC, China & Australia-Twitter, Richa Goswami, Global Head of Content, Creative Excellence & Digital Platform- Johnson & Johnson and Rustom Dastoor, SVP Head of Marketing & Communications APAC- Mastercard among others.

Prominent names like Bloomberg LP, Estee Lauder Companies, Universal Music Group, Pernod Ricard Asia, Westpac Banking Corporation will be part of the delegation this year and are scheduled to meet the solution providers on the one-to-one pre scheduled meeting on-site.

View the full agenda here

PR Newswire is the News Release Distribution Partner of CMO Asia Summit.

About Marcus Evans:
A global, multifaceted media, corporate marketing and information company that has footprints in 59 worldwide locations. Our activities are wide ranging, providing up-to-the-minute information for businesses and professionals worldwide. Our summit and conference divisions deliver over 300 annual events across all industry sectors, providing the world's leading practitioners with the contacts and insights they need to build and sustain a competitive advantage.

Press Contact:
Shahlini
Senior Marketing Executive (APAC)
ShahliniM@marcusevanskl.com
T: +603 2723 6595

Source: Marcus Evans
Keywords: Advertising
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