Neolac Organic Wins Over 60% Market Share of Local Organic Infant Milk Powder Category in the Netherlands

Neolac Organic
2018-12-15 11:00 1691

ZWOLLE, The Netherlands, Dec. 15, 2018 /PRNewswire/ -- Neolac Organic, the organic infant  milk powder brand from the Netherlands has topped the sales of the organic infant milk powder category among local brands in the Netherlands, taking over 60% of the share and being far ahead of other organic infant milk powder brands in the Netherlands. The information is based on Nielsen Retail Measurement Services (RMS) data for the infant formula (milk powder) category for the Netherlands total retail market Supermarkets & Drugstores.

Neolac Organic can be purchased in more than 500 ETOS stores, the local supermarket chain, as well as EkoPlaza organic supermarkets in the Netherlands. The wide sales coverage is supported by its confidence in the products for its 100% organic milk sources and enriched premium ingredients, as well as the reliability of its parent company, Hyproca Dairy Group B.V., which spans a history of more than 100 years and has great experience in the production of infant formula and other types of dairy products.

Neolac Organic was introduced in the Netherlands in 1995 by Mr. Piet Verhagen. Combining a modern formulation with premium organic ingredients, Neolac Organic products are made using its own brand of organic milk powder sourced from its own factory in Ommen, located in the east of the Netherlands. No GMOs, pesticides or artificial fertilizers are used during the entire production process. All Neolac Organic products are certified organic and in compliance with Dutch organic certification and NL-BIO-01 EU/non-EU Agriculture. Its products sold to China are additionally certified organic by the China Organic Food Certification Center (COFCC).

Representing Hyproca Dairy Group B.V. from the Netherlands, Neolac Organic participated in the first China International Import Expo (CIIE) in November and presented its product strengths built over the past 20 years since the brand founded. The strategy of selling products simultaneously in the Netherlands and China has enabled the company to integrate and maximize its advantages of production and sales in both countries and bring better product to the children of the world.

About Neolac Organic

Founded in 1995, Neolac Organic is a high-end organic infant milk powder brand operated by Hyproca Dairy Group BV in the Netherlands. Neolac Organic has been certified as organic products in Europe and in compliance with the internationally recognized stringent standards of organic on its ranching, planting, cow feeding, factory operation, materials, production, and more. Neolac Organic prohibits the use of chemical pesticides, fertilizers, hormones, pigments and genetically modified substances from its organic farms. No hormones for growth promotion nor antibiotics are used to feed cows. With over 98% of organic raw materials, Neolac Organic products are naturally rich in natural nutrients (omega-3 fatty acids and minerals such as Fe and Zn) and science-based nutrition (DHA+ARA+choline, inositol+L-carnitine, GOS+ogema-3 fatty acids). Its Dutch products are certified by Dutch organic certification and NL-BIO-01 EU/non-EU Agriculture, and products sold to China are additionally certified organic by the China Organic Food Certification Center (COFCC).

Source: Neolac Organic