P&G Launches 1st Shopee Regional Super Brand Day with 'Stop Bad Hair Day' Campaign

2019-04-11 09:00 1945

The P&G x Shopee Super Brand Day will feature exclusive deals across P&G's leading hair care brands, Pantene, Head & Shoulders, and Herbal Essences

SINGAPORE, April 11, 2019 /PRNewswire/ -- Procter & Gamble (P&G), a leading global consumer goods company and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, announces the launch of the 1st Regional Super Brand Day to "Stop Bad Hair Day". During this campaign, Shopee will launch P&G's latest line of hair care products across six markets in Southeast Asia. This is part of P&G and Shopee's strategic partnership to drive its online sales and hair care category growth in eCommerce.

P&G Launches 1st Shopee Regional Super Brand Day with 'Stop Bad Hair Day' Campaign
P&G Launches 1st Shopee Regional Super Brand Day with 'Stop Bad Hair Day' Campaign

Introducing 'Stop Bad Hair Day' campaign, the P&G x Shopee Super Brand Day will feature offers from 12 to 15 April across P&G's leading hair care brands including Pantene, Head & Shoulders, and Herbal Essences to address top hair problems in the region, such as hair fall, dandruff and oily scalp. With April being the hottest period in Southeast Asia, most common hair concerns consumers face include dandruff, itchy scalp and frizzy hair. To combat these hair woes, P&G will be launching Head & Shoulders Sub-zero line during the P&G x Shopee Super Brand Day to cater to the hair needs of Singaporeans.

The campaign offers deals at up to 20% off and Shopee users can also stand to win additional discounts and prizes by taking part in the in-app games, top spender contests, and giveaways. Prizes range from Dyson Hair Dryer and Airwrap, 1-year supply of Head & Shoulders Sub-zero Shampoo, Pantene Micellar Pure Cleanse Shampoo and Conditioner, and more. 

Deeksha Kakkar, Asia Pacific Hair Care eCommerce Leader of P&G, said, "Since launching the P&G Official Store on Shopee, we have seen significant growth in our eCommerce business in Southeast Asia. We are excited to launch our innovative hair care products that are at the forefront of delivering key consumer benefits and expect to grow the hair care category in eCommerce with Shopee through our first regional Super Brand Day."

Agatha Soh, Head of Regional Marketing, Shopee, said, "As e-commerce continues to grow in the region, we see a rising trend of consumers opting to purchase their daily necessities online. In line with this trend, we are happy to partner P&G to further provide users with greater convenience and cost-saving opportunities when buying their everyday items on Shopee. We are excited to kick off the first regional Super Brand Day with P&G featuring a range of exclusive hair care deals for Shopee users, and we are confident that this partnership will help P&G in expanding their reach through e-commerce."

All P&G products can be found via the P&G Official Store on Shopee Mall. Products under Shopee Mall come with 15 Day Return & Refund, 100% authentic guarantee or 2x money back, and free shipping from all Shopee Mall stores. Join P&G and Shopee to Stop Bad Hair Day -- shop for all your hair care needs now at

About P&G

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region's e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. 


Photo -

Source: Procter & Gamble
Related Links: