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Photo Enhancement App Meitu Rolls Out Exclusive Features for Holi

2018-03-05 18:13

NEW DELHI, March 5, 2018 /PRNewswire/ -- Meitu Inc. (Meitu), publisher of the Chinese photo enhancement app Meitu, has rolled out new frames and stickers exclusively for the Indian festival of Holi. The new features are available for download until March 19.

To celebrate Holi, the Meitu App has released new frames and stickers (Link to download:, so users who can't physically participate in the festivities can still get a sense of the vibe by applying the special effects to their photos in the app. The new features are exclusively designed for the Hindu spring festival of Holi - also known as the festival of colors - where people smear one another with colors and drench one another with water guns or water-filled balloons.

The Meitu App has released new series of frames for the Hindu spring festival of Holi in India 
The Meitu App has released new series of frames for the Hindu spring festival of Holi in India

Meitu has also launched an Instagram campaign to celebrate the festival. The app encourages users to upload photos onto Instagram with hashtags #meituapp and #HoliWalaSelfie by March 12, and three participants will be selected through a lucky draw and win Chanel's Rouge Allure Ink as a prize.

"India is an important market for Meitu's overseas expansion," said Xinhong Wu, founder and CEO of Meitu. "Meitu will continue to roll out more localized features, effects, and activities in India to bring local users enhanced user experiences.

Indian users are free to download three different types of limited edition stickers for the Holi Festival 2018
Indian users are free to download three different types of limited edition stickers for the Holi Festival 2018

"Meitu has nearly 100 million users in India thanks to our continuous promotion in the country during recent years," said Wu. "The user number of Meitu App has surged in the past four months since its debut in India last September with monthly active users increasing six-fold and daily active users rising four-fold," he said.

Meitu has been ambitiously expanding its business overseas, and has secured over 500 million overseas users. It has over 10 million users in each of the following countries and regions: Brazil, India, Indonesia, Japan, Malaysia, the Philippines, South Korea, Taiwan, Thailand, Vietnam, and the U.S.

"In 2016, 27 percent of the daily new installs came from abroad," said Wu. "Meitu is poised to tap into more overseas markets with countries that have a population of over 50 million, such as France, Argentina, or the U.K."

About Meitu (Stock code: 1357.HK)

Established in October 2008, Meitu is a leading mobile Internet company headquartered in China. With the vision of building software and hardware around "beauty", Meitu has developed a rich portfolio of software and smart hardware products such as Meitu, BeautyCam, Meipai (a short-form video community app) and Meitu Smartphones, which have transformed the way people create and share the idea of "beauty." As of June 2017, Meitu has amassed over 1.5 billion unique users worldwide and engaged 481.3 million MAUs. It has successfully established its influence in overseas markets with more than 500 million users abroad, even launching localized apps and building teams overseas in places such as New Delhi, India; Sao Paulo, Brazil; Palo Alto, California; Singapore and Tokyo, Japan. According to App Annie, Meitu has repeatedly ranked as one of the top eight iOS non-game app developers globally together from June 2014 to January 2017.

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Source: Meitu

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