Run For Excellence: Taiwan Excellence Sweeps Across in the KL Standard Chartered Marathon 2019 and Active Lifestyle Expo Organized by TAITRA

95 Taiwan Excellence Products to Promote Healthy & Excellence Lifestyle
Taiwan External Trade Development Council (TAITRA)
2019-09-26 13:30 1009

KUALA LUMPUR, Malaysia, Sept. 26, 2019 /PRNewswire/ -- Representing the best of Taiwanese innovation and product quality, Taiwan Excellence has made tremendous headway in promoting its branding in Malaysia and participates in Malaysia's largest marathon - the Kuala Lumpur Standard Chartered Marathon 2019 for the first time this year. By carrying the slogan "Everyday Excellence", Taiwan Excellence showcases 95 different products from 27 Taiwanese manufacturers at the Active Lifestyle Expo from the 26th to 28th of September, 2019 held in booth S3, Hall 4 at the Putra World Trade Centre in Kuala Lumpur. The event is organized by Taiwan External Trade Development Council (TAITRA).

Themed "Run in Style", Taiwan Excellence Pavilion in the Expo showcases 3 major categories: sports & leisure, health & beauty, e-sports & ICT. Amongst the featured items are the Matrix TF50XR professional treadmill by Johnson Fitness which comes with the company's Ultimate Deck and state-of-the-art Johnson Drive System; compression sportswear by U.CR+ which are made using environmentally friendly high-tech materials to achieve low air resistance and improve performance; carbon fiber road bicycles by Volanda that are designed for competitive use featuring lightweight and shock absorbing frames designed to draw out every competitive edge.

Smart Running in Preparation for Marathon

In addition to product testing at the booth, Taiwan Excellence also invited renowned Malaysian marathoner Coach, Edan Syah, from the Smart Athletics Club to host a running workshop for the visitors where he demonstrated the proper way to run and strategies to improve performance.

Edan Syah was selected as Malaysia's fastest marathon runner in 2016 and has achieved outstanding results in various international marathon competitions, including a personal best of 2 hours, 30 minutes and 53 seconds in the 2017 Gold Coast Marathon. Edan Syah has always advocated "smart" running based on the right knowledge and adjusting the speed and intensity of running according to an individual's heart rate in order to allow the body to perform at its peak in all situations.

Visitors at the expo can experience the innovation of Taiwanese products first-hand with professionals at hand to guide them on the use of the products. After delivering a speech, Mr. Wan Yew Leong, Programme Director of Olympic Council of Malaysia Advanced Sport Management Course (ASMC), listens to the introduction of Johnson Fitness & Spirit machines. He encourages everyone with a busy daily schedule to steal time at odd moments and workout from a modern treadmill. 

Source: Taiwan External Trade Development Council (TAITRA)