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Name change follows successful acquisition by Tokyo Stock Exchange-listed oRo Co., Ltd.
KUALA LUMPUR, Malaysia, Feb. 25, 2019 /PRNewswire/ -- Crossfinity Digital Asia ("CDA"), a pioneer digital marketing consultancy in Southeast Asia, announced today that it is rebranding as oRo Digital Asia. This name change comes after oRo Co., Ltd. ("oRo") successful acquisition of CDA from Japan's e-marketing company Opt Inc.
oRo's acquisition of CDA comes as part of the Japanese corporation's strategy to strengthen its global business through CDA's in-house digital marketing capabilities, experienced digital marketing specialists and agility. The acquisition will see Akira Hirose who is tasked with driving oRo's global expansion step into the role of managing director of oRo Digital Asia.
Apart from a name change, oRo Digital Asia will also gain an immediate expansion of marketing services for clients and direct access into more markets such as mainland China, Taiwan, Thailand and Vietnam.
"oRo's team of engineers brings in-house capabilities of website development, mobile app development, and short-form video production. In addition, we are now also able to offer event management services. oRo Digital Asia clients can now expect a seamless, one-stop suite of digital marketing services as it is all done in-house," said Hirose.
oRo Co., Ltd., listed on the Tokyo Stock Exchange First Section, was founded in 1999 starting off as a business solution company developing their own cloud ERP software, ZAC Enterprise. The company then added communication design services such as app and web development, short-form video production, creative services, and digital marketing.
About oRo Digital Asia
oRo Digital Asia ("ODA") is one of Southeast Asia's pioneer digital marketing consultancies with a mandate to help brands connect better to their audiences. Founded in 2009, ODA specialises in providing SEM, SEO, programmatic, social, mobile, affiliate, and data analytics solutions direct to brands.
ODA was formerly known as Crossfinity Digital Asia, a member of OPT, Japan's No.1 e-marketing group, and Catcha Digital Asia, a member of Catcha Group of internet businesses.
About oRo Co., Ltd.
oRo Co., Ltd.("oRo") is a multi-award winning IT and communication services group headquartered in Japan and listed on the Tokyo Stock Exchange First Section.
The company's business pillars are Business Solutions, offering enterprise-level cloud ERP solutions, and Communication Design, offering a full-suite of creative communication services.
Media Contact
Simon Phun
Regional Marketing Director
simon.phun@orodigital.asia
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