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UnionPay International Partners with Boost to Expand Footprint in Malaysia and Internationally

2018-07-26 13:36 935

KUALA LUMPUR, Malaysia, July 26, 2018 /PRNewswire/ -- On July 25th, global payment brand UnionPay announced its partnership with Boost, Malaysia's homegrown e-wallet app, to grow its footprint in Malaysia and overseas.

As one of the fastest growing global payment brands in the world, UnionPay serves the world's largest card base of over 7 billion. Having formed partnerships with more than 1,800 institutions worldwide, UnionPay has enabled card acceptance in 170 countries and regions globally with issuance in 48 countries and regions. Providing high quality, cost effective and secure cross-border payment services to the world's largest cardholder base, UnionPay ensures convenient local services to a growing number of global UnionPay Cardholders and merchants. Currently, there are over 7.5 million UnionPay QR Code (QRC) merchants globally, with UnionPay International announcing in May 2018 a massive roll out of EMV-compliant QRC terminals across different industries all over Malaysia.

"We are pleased to partner with Boost as we immerse our business into a cashless environment to provide our customers a more convenient, secure and seamless way of paying. With our core values centred on sharing growth and win-win cooperation with partners and bringing fresh perspectives to the global payment industry, joining forces with Boost signifies a natural progression in our business as we shift towards digitising the whole nation. This is also in line with our strategy to localise our business to better cater to the payment needs of Malaysian businesses and consumers," said Mr Wenhui Yang, General Manager, UnionPay International Southeast Asia.

Boost is a leading e-wallet application with over 2.7 million users with online and offline merchants located in over 30,000 touchpoints. Acting as a virtual replacement for the physical wallet, Boost is designed to simplify the transactional process, ensuring an easy, fast and convenient payment process and overall more rewarding experience.

"We are excited to be partnering with UnionPay International as we continue to rapidly expand our footprint nationwide as well as overseas, which is part of our regional expansion plans. As UnionPay International is one of the leading international payment brands in the world, this partnership allows us to create relevance to merchants and customers both inside and outside Malaysia, by leveraging UnionPay's international presence. This is another milestone in broadening Boost's functionality and usability to provide a more rewarding experience for our partners and customers," said Christopher Tiffin, Chief Executive Officer of Boost.

As part of the partnership, the long term plans are to enable users to use the app to leverage on UnionPay's offerings to transact globally and likewise, for tourists to transact in Malaysia. On top of that, Boost and UnionPay will be jointly ramping up their marketing efforts in order to promote their services and further quicken their education and expansion plans.

Android users can download Boost from the Play Store while iOS users can download from the App Store. For more information, check out the website at https://www.myboost.com.my/. Keep up to date with Boost on social media and hashtag #Gocashless #BoostIt #BoostApp.

Facebook: https://www.facebook.com/myboostapp/
Instagram: https://www.instagram.com/myboostapp/.

About Boost

Boost is a homegrown mobile lifestyle wallet that aims to revolutionise the way consumers transact on a daily basis. Combining lifestyle needs and cutting edge digital technology, Boost strives to make transactions easier, faster, more secure & overall a more rewarding experience for consumers.

Boost officially launched in January 2017 as a platform that digitised one of the telco's core services - the way prepaid users top up their mobile credit. Boost allows users to pay via their mobile phone at participating locations without the hassle of using physical cash or cards. 2.7 million Boost users can now pay at more than 30,000 touchpoints nationwide.

Key features include:

  • Cashback
  • Paying utility bills with partners such as Telekom Malaysia, Astro and Syabas
  • Paying for parking (most major streets around Klang Valley)
  • Instant rewards through "Shake" feature
  • Donations to #DoGoodwithBoost
  • Buying and gifting digital vouchers for online merchants, F&B outlets, entertainment, health & beauty
  • Splitting bills through unique feature "Go Dutch"
  • Buying prepaid top up
  • Free money transfers

Android users can download Boost from the Play Store while iOS users can download from the App Store.

For more information, check out the website at https://www.myboost.com.my/ or follow Boost on Facebook (https://www.facebook.com/myboostapp/) and Instagram (https://www.instagram.com/myboostapp/).

About UnionPay International

UnionPay International (UPI) is a subsidiary of UnionPay that focuses on UnionPay's international business. UnionPay is one of the fastest growing global payment brand and serves the world's largest card base of over 7 billion. Partnering with more than 1,800 institutions worldwide, UnionPay has enabled acceptance in 170 countries and regions globally with issuance in 48 countries and regions. UnionPay provides high quality, cost effective and secure cross-border payment services to its customers and ensures convenient localised services to a growing number of global UnionPay clients and merchants, In Southeast Asia, UPI has enabled acceptance in all 10 countries and works with local partners to issue cards in these markets. In Malaysia, UPI collaborates with over 10 partners to enable acceptance, and partners Bank of China, Industrial and Commercial Bank of China, and Public Bank Berhad to issue a wide range of payment products and services.

UnionPay now has over 7.5 million QRC terminals deployed globally at 23 markets including top travel destinations of Malaysians like mainland China, Hong Kong, Japan, Korea, Macau, Singapore, Taiwan, and Thailand.

In May 2018, UnionPay International announced that it was working collectively with local acquiring partners to roll out the national deployment of UnionPay EMV-compliant QRC for payments, covering a wide range of merchants across retail, food & beverage, attractions, entertainment, hotels, transport categories and more.

For more information on UPI, visit www.unionpayintl.com.

Source: UnionPay International