renu(R) sensitive(TM) Multi-purpose Solution Soon Available in Five More Asian Markets
HONG KONG, April 28 /PRNewswire-Asia/ -- Bausch + Lomb today announced that it is reinvigorating its multi-purpose solution portfolio to provide a clearer choice for Asian consumers to choose their renu(R) formulation conveniently. The reinvigoration includes launching renu(R) sensitive(TM) multi-purpose solution in five more Asian markets and a revitalization of the product packaging for both renu(R) fresh(TM) and renu(R) sensitive(TM) solutions to give the brand a fresher and more contemporary look. The five markets where renu(R) sensitive(TM) will be available include Malaysia, Hong Kong, Australia, India and Singapore.
renu(R) fresh(TM) multi-purpose solution provides fresh lens comfort all day long with exceptional disinfection and effective removal of protein deposits for soft contact lenses. It also works to condition the surface of contact lenses to retain moisture and provide fresh lens comfort all day long.
(Photo: http://www.prnasia.com/sa/2010/04/12/2010041252750.html )
renu(R) sensitive(TM) multi-purpose solution is a gentle formula for sensitive eyes. According to Bausch + Lomb's consumer research, (Note 1) nearly half of lens users experience sensitive eyes and related symptoms such as red eyes and itchy eyes.
(Photo: http://www.prnasia.com/sa/2010/04/12/20100412781159.html )
renu(R) fresh(TM) and renu(R) sensitive(TM) are specially formulated to gently draw tears to lenses to create a cushion of moisture between the contact lens and the eye. Both solutions in the new packaging will soon be available in Japan, Malaysia, Hong Kong, Australia, India, Singapore, mainland China (Note 2) and Korea.
"Bausch + Lomb's portfolio of multi-purpose solutions offers clearer product choice to contact lens wearers who have specific lens care needs," said David Edwards, Corporate Vice President & President, Bausch + Lomb Asia Pacific, "By understanding our consumers better, we can offer products which are more attuned to the needs of specific groups of contact lens wearers."
As part of the new packaging, Bausch + Lomb also introduced a clear bottle design for renu(R) fresh(TM) which allows users to clearly see exactly how much solution is remaining and appreciate the purity of the solution from outside. The bottle uses PET, a recyclable plastic material that provides consumers with an environmental friendly choice.
Visit http://www.bausch.com to learn more about our products.
(1) Symptom Incidence & Needs Survey, Regional Report Asia, Dec 2009
(2) renu(R) sensitive(TM) is not available in mainland China
About renu(R) fresh(TM)
renu(R) fresh(TM) multi-purpose solution provides fresh lens comfort all day long.
-- Removes protein deposits, cleans and conditions your contact lens wear.
-- Clinically proven ingredient to removes protein. To minimize the
protein deposits building up mean clean contacts and clear vision.
-- Exceptional disinfection so you can wear contact lenses with
confidence.
-- Conditions the surface of your contact lenses to remain moisture and
provide lasting fresh lens comfort all day.
About renu(R) sensitive(TM)
renu(R) sensitive(TM) multi-purpose solution is the gentle (yet effective) formula for sensitive eyes.
-- Gentle yet effective.
-- Provides effective disinfection for healthy use of your contact lenses.
-- Rub your contact lenses during cleaning to ensure that potentially
irritating particles are rinsed away.
About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch + Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at http://www.bausch.com .
Media Contact:
Linda Yan
Edelman
Email: linda.yan@edelman.com
Tel: +852-2837-4723
Regina Kan, Product Manager
Bausch + Lomb Hong Kong
Email: regina.kan@bausch.com
Tel: +852-2213-3803
