China Executive Education Corp. Announces Third Quarter 2010 Financial Results

HANGZHOU, China, Nov. 17, 2010 /PRNewswire-Asia-FirstCall/ -- China Executive Education Corp. (OTC Bulletin Board: CECX) ("China Executive Education" or the "Company"), a China-based executive training company designed to fit the needs of Chinese entrepreneurs with classes and seminars to improve their skills in marketing, sales, public speaking, leadership, motivation, and a variety of business management skills, today announced its financial results for the third quarter ended September 30, 2010. The Company posted revenues of $6.5 million and quarterly GAAP net income of $1.2 million, or $0.06 per diluted share. These results compare to revenue of $3.7 million and quarterly GAAP net income of $1.5 million, or $0.07 per diluted share, for the same period last year. Summary financial data is provided below:

Third Quarter 2010 Financial Highlights

• Revenues for the third quarter of fiscal year 2010 increased by 76.6% year-over-year to $6.5 million, up from $3.7 million in the third quarter of 2009.
  • Proprietary training courses generated $3.5 million or 54.7% of total revenues
  • Featured lectures generated $2.9 million or 45.3% of total revenues
• Net income attributable to the Company for the third quarter decreased 19.7% year-over-year to $1.2 million, compared with $1.5 million for the third quarter of 2009.
• Gross margin for the third quarter was 65.5% based on gross profit of $4.2 million, compared with a 70.5% margin in the same period last year.
• Operating income and operating margin for the third quarter were $2.1 million and 32.7%, respectively, compared to $2.2 million and 60.0%, respectively, in the third quarter of 2009.
• Earnings per diluted share were $0.06 for the quarter, compared with diluted EPS of $0.07 achieved in the same period a year ago.

Financial Highlights for the Nine Months Ended September 30, 2010

• Revenues for the nine months ended September 30, 2010 totaled $15.5 million, as compared to $5.5 million for the year-ago period (taken from the Company's inception on April 23, 2009).
  • Proprietary training courses generated $6.7 million or 43.2% of total revenues
  • Featured lectures generated $8.8 million or 56.8% of total revenues
• Net income attributable to the Company for the nine months ended September 30, 2010 was $3.9 million, as compared to $2.3 million for the period ended September 30, 2009 (taken from the Company's inception on April 23, 2009).
• Gross margin for the nine months ended September 30, 2010 was 70.9% based on gross profit of $11.0 million, compared with a 64.1% margin for the period ended September 30, 2009 (taken from the Company's inception on April 23, 2009).
• Operating income and operating margin for the nine months ended September 30, 2010 were $5.6 million and 36.1%, respectively, as compared to operating income of $3.0 million for the period ended September 30, 2009 (taken from the Company's inception on April 23, 2009).
• Earnings per diluted share were $0.18 for the nine months ended September 30, 2010, compared with diluted EPS of $0.10 for the same period in 2009 (taken from the Company's inception on April 23, 2009).

"Thanks to the success of our recent marketing efforts, we achieved impressive sales growth this quarter, and our margins and balance sheet remain strong," commented Kaien Liang, Chairman and Chief Executive Officer of China Executive Education Corp. "We ramped up our operating expenses during the third quarter to support the aggressive expansion of our sales and marketing efforts in response to rising demand for executive training services in China. We expect to continue investing in our sales and marketing campaigns over the next few quarters as we remain focused on expanding our operations and building national brand recognition. China Executive Education recently participated in a hybrid concert and motivational speech event at Shanghai Stadium, which attracted nearly 50,000 attendees and was very well-received. We are confident that our short-term expenditures on building the foundation of our business will ultimately result in greater visibility, increased market share, and sustained top- and bottom-line growth."

Third Quarter 2010 Results of Operations

Revenues

Revenues for the three months ended September 30, 2010 were $6.5 million as compared to $3.7 million for the three months ended September 30, 2009. The increase of $2.8 million, or 76.6%, was primarily due to the strong demand for executive training programs in China and the Company's expansion of its business operations in its target markets of Hangzhou and Shanghai. The Company also increased its sales, marketing and advertising efforts during the quarter, resulting in greater visibility and brand recognition. More than 1,324 students attended the Company's training courses or featured lectures during the three months ended September 30, 2010, compared to 889 students for the same period in 2009.

The Company's proprietary training courses generated $3.5 million, or 54.7% of its total revenue, in the third quarter of 2010. Its featured lectures business generated $2.9 million, or the remaining 45.3% of total revenue, for the third quarter of 2010.

Gross Profit

Gross profit for the three months ended September 30, 2010 was $4.2 million as compared to $2.6 million for the three months ended September 30, 2009. Costs of sales for the three-month period were $2.2 million as compared to $1.1 million for the same period a year ago. The Company's gross margin was 65.5% and 70.5% for the three months ended September 30, 2010 and 2009, respectively.

Income from Operations

Operating income for the three months ended September 30, 2010 amounted to $2.1 million as compared to $2.2 million for the three months ended September 30, 2009. Operating expenses for the three-month period totaled $2.1 million as compared to $0.4 million for the same period a year ago. The increase in operating expenses was primarily due to increased sales and marketing costs as the Company expanded its business, increased rental expenditures for hotels and conference rooms for the Company's business operations, and expenses associated with becoming a public company. Selling expenses were approximately $1.0 million for the third quarter, or 48.6% of total operating expenses, and consisted primarily of sales commission paid to outside agents for student recruiting and salaries paid to outsource marketing and sales forces. General and administrative ("G&A") expenses were approximately $1.1 million for the third quarter, or 51.4% of total operating expenses. Selling and G&A expenses represented 15.9% and 16.8% of total revenues for the quarter, respectively.

Net Income

Net income attributable to the Company for the three months ended September 30, 2010 was $1.2 million, as compared to $1.5 million for the three months ended September 30, 2009, primarily due to the increase in operating expenses. Earnings per diluted share were $0.06 for the quarter, compared with diluted EPS of $0.07 for the same period a year ago.

Results of Operations for the Nine Months Ended September 30, 2010

Revenues

Revenues for the nine months ended September 30, 2010 were $15.5 million as compared to $5.5 million for the year-ago period (taken from the Company's inception on April 23, 2009). The increase was primarily due to the Company's effective execution of its business model and rapid establishment in its target markets of Hangzhou and Shanghai. The Company's proprietary training courses generated $6.7 million, or 43.2% of its total revenue, in the first nine months of 2010. Its featured lectures business generated $8.8 million, or the remaining 56.8% of total revenue, for the first nine months of 2010. More than 4,065 students attended the Company's training courses or featured lectures during the nine months ended September 30, 2010.

Gross Profit

Gross profit for the nine months ended September 30, 2010 was $11.0 million as compared to $3.6 million for the year-ago period (taken from the Company's inception on April 23, 2009).  The Company's gross margin was 70.9% and 64.1%, respectively, for the nine months ended September 30, 2010 and 2009 (taken from April 23, 2009).

Income from Operations

Operating income for the nine months ended September 30, 2010 amounted to $5.6 million as compared to $3.0 million for the period ended September 30, 2009 (taken from the Company's inception on April 23, 2009). Operating expenses for the nine months ended September 30, 2010 totaled $5.4 million as compared to $0.5 million in the same period a year ago (taken from April 23, 2009). The increase in operating expenses was primarily due to an increase in sales and marketing costs as the Company expanded its business, increased rental expenditures for hotels and conference rooms for the Company's business operations, expenses associated with becoming a public company, and consulting expenses related to the Company's uplisting efforts.

Net Income

Net income attributable to the Company for the nine months ended September 30, 2010 was $3.9 million, as compared to $2.3 million for the period ended September 30, 2009 (taken from the Company's inception on April 23, 2009). Earnings per diluted share were $0.18 for the nine-month period, compared with diluted EPS of $0.10 for the same period in 2009 (taken from April 23, 2009).  

Liquidity and Capital Resources

As of September 30, 2010, China Executive Education had cash and cash equivalents of $7.0 million, working capital of $5.7 million, and no long-term debt. The Company's shareholders' equity at September 30, 2010 was $5.9 million. The Company generated $2.3 million in net cash from operating activities for the nine months ended September 30, 2010, as compared to $4.6 million for the nine months ended September 30, 2009. The Company used $0.1 million in cash for investing activities during the nine months ended September 30, 2010, as compared to $59,103 for the same period in 2009. The Company used $1.5 million in cash for financing activities for the nine months ended September 30, 2010, as compared to cash provided by financing activities of $87,818 for the same period in 2009.

About China Executive Education Corp.

China Executive Education Corp., operating through MYL Business, is a fast-growing executive education company in China that offers comprehensive professional training programs in Hangzhou and Shanghai, two prosperous and commercial cities of China. Through open-enrollment training programs, including proprietary training courses and featured lectures, the company provides Chinese business executives with a variety of business training such as sales, marketing, leadership development, and highly effective personal skills development focused on decision-making skills, negotiation skills, public speaking skills and people skills. The training courses include a 7-course package for CEOs, as well as 22 other business development courses. The company is also one of very few business education training companies in China with the reputation and resources to attract world-renowned masters such as management guru Tom Peters, leadership guru John Maxwell, and relationship guru John Gray to China. China Executive Education Corp. will continue to pave the way for Chinese entrepreneurs who would like to have greater success going forward, helping them to reach international markets more easily. Since formally launching in April 2009, the company has provided its training programs to 2,874 Chinese business owners and executives from a broad range of industries.

Forward-Looking Statements

This press release may contain certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact included herein are "forward-looking statements," including statements regarding the Company's ability to pursue its commercial objectives, the demand for and effectiveness of the Company's services, the Company's visibility, the Company's market share and the Company's future top- and bottom-line growth. In addition, the Company's operations are conducted in the PRC and, accordingly, are subject to special considerations and significant risks not typically associated with companies in North America and Western Europe such as risks associated with, among others, the political, economic and legal environment and foreign currency exchange. The Company's results may be adversely affected by changes in the political and social conditions in the PRC and by changes in governmental policies with respect to laws and regulations, anti-inflationary measures, currency conversion, remittances abroad, and rates and methods of taxation. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available at http://www.sec.gov. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.