88% of consumers more likely to buy a Superbrand product or service
HONG KONG, Nov. 6, 2012 /PRNewswire/ -- Over 1,500 consumers across Hong Kong have spoken. Out of over 1,000 brands in Hong Kong, 7-Eleven is Hong Kong's favourite brand. Following closely behind are Yahoo, Visa and Ocean Park. The independent research was undertaken by BDRC Asia in October 2012 and asked consumers aged 18-55 to vote for their favourite brands across more than 100 consumer product and service categories including banking, fashion, hotels, airlines, restaurants and electronics. The top ten brand list is compiled from the total number of individual votes across all the categories. The findings were revealed today at an event in Hong Kong by Superbrands, the world's leading international brand marketing and promotional programme.
Hong Kong's top ten 2013 Superbrands are:
1. 7-Eleven
2. Yahoo
3. Visa
4. Ocean Park
5. Watsons
6. Tai Koo
7. Lion & Globe
8. Starbucks
9. Sony
10. Energizer
Superbrands is the most recognised brand awards in Hong Kong - more than half of the consumers surveyed stated that they had seen the Superbrands logo. BDRC's research also gauged consumers' awareness of the Superbrands programme:
Mark Pointer, CEO of Superbrands Hong Kong says: "Congratulations to all of Hong Kong's Superbrands. Being deemed a Superbrand means you have a great reputation in Hong Kong and that consumers trust you. Trust is everything. Consumers who trust your products and services have confidence in them, which means that they will buy more and more and return again and again. Marketing expert and author Seth Godin once said that 'the most trusted brands are the most profitable' so being a Superbrand is an amazing accolade indeed."
Brands participating in Hong Kong Superbrands can now apply the 2013 Superbrands logo to their marketing materials to showcase that they are a brand with an excellent reputation.
About the Superbrands Survey
The Superbrands survey was conducted online and consisted of a panel in Hong Kong of 1,512 consumers. For the B2C (consumer) category, Superbrands uses opinion polling to assess which brands are consumers' favourite across a range of categories. Through opinion polling, a total of 106 consumer categories were voted on in October 2012. The panel was weighted by age and gender to reflect the profile of Hong Kong's adult population -- 18-55 year olds.
About Superbrands
Established in 1994 Superbrands is the world's leading international brand marketing and promotional programme that celebrates the best and most valued brands in more than 80 countries around the world. Participation in Superbrands is strictly by invitation only and only qualified brands are eligible for participation. For more information, please visit http://www.superbrands.com/hk. For more information please contact CEO, Mark Pointer mark.pointer@superbrands.com.
About BDRC Asia
The BDRC Group, including BDRC Asia in Singapore, is a leading B2B market research consultancy. Its 20 year history in undertaking business and consumer surveys covers a range of industries and categories including construction & engineering, transport & distribution, wholesale & retail trade, consumer electronics & household goods, and hotels & hospitality. Using its advanced data collection resources and network of analysts around the region, it gathers primary and secondary data on business and consumer markets to advise local and multi-national corporations in their market entry strategy, product development, and client relationship management. For more information, please visit: www.bdrc-asia.com.
For more information, obtain photographs or to arrange interviews with Superbrands CEO please contact Julie Diamond at CRED Communications (English media) on +852 94971372 or email julie@credcommunications.com and contact Jane Ho (Chinese media) on jane@credcommunications.com or telephone +852 90987280.