361 Degrees Reports Sales Order Growth of 23% for the Autumn 2011 Season

New senior appointments to strengthen the management team

HONG KONG, Dec. 22, 2010 /PRNewswire-Asia/ -- 361 Degrees International Limited ("361 Degrees" or the "Company", together with its subsidiaries, the "Group"; HKEx stock code: 1361), one of the leading sports brand enterprises in China, is pleased to announce that its 2011 Autumn Trade Fair has concluded successfully in the Company's premises at Wuli Industrial Park, Jinjing City, Fujian Province, yesterday. The fair, which kicked off on Wednesday, 15 December, drew a total of about 4,000 visitors, including retail outlet owners and their staff, distributors and trade associates.

At the fair, products launched by the Company's new Design and R&D Centre in Guangzhou were displayed for the first time and excited the imagination of many. A brand new range of running shoes, the 3 series, featuring entirely fresh designs and the in-house developed NFO Technology, proved extremely popular with the retailers. Also displayed were also the higher-end, performance-enhancing shoes which were developed as a result of the work done for the Chinese National Teams in the handball, softball and field hockey competitions in the recently concluded 16^th Asian Games in Guangzhou.

The 2011 Autumn Collection is expected to be available in the retail outlets for sale from June 2011 onwards.

In line with the established nature of its distributorship model, the discounts on an ex-factory basis will be reduced by 200 basis points from this Autumn Trade Fair.

The Company is also pleased to announce two recent senior hires. Mr. Wang Hongzheng has joined the Company as Vice-President, Operations and Ms. Lydia Zhu as Vice-President, Brand Management. Mr. Wang was most latterly a senior management member at Metersbonwe whilst Ms. Zhu has spent over 10 years with Adidas China in a similar position. Mr. Ding Wuhao, President of the Company, in announcing these appointments, said, "We believe the addition of these two senior positions demonstrate the Company's determination to enhance the depth of its management team. We are confident the Company will build on its strong foundation to sustain growth in the industry."

The Group is also pleased to report it has a retail network of over 7,100 stores as at the end of November, with a good geographical spread, and of which 70% are in Tier 3 or smaller cities.

About 361 Degrees International Limited

361 Degrees International Limited is one of the leading sports brand enterprises in China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group's products include footwear, apparel, accessories and equipment for sport and leisure uses. The Group has established an extensive supply chain management system through proprietary and sub-contracted manufacturing operations; and an exclusive distribution and retail network in China through distribution via authorized distributors.

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