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361 Degrees Signed Taiwanese Star Jam Hsiao as Spokesman of Sub-brand Innofashion

2014-04-22 19:00 3385

HONG KONG, April 22, 2014 /PRNewswire/ -- 361 Degrees International Limited ("361 Degrees" or the "Company", together with its subsidiaries, the "Group"; HKSE stock code: 1361), one of the leading sports brand enterprises in China, is pleased to announce that it has recently signed up Jam Hsiao Ching-teng as a spokesman for its fashion sub-brand, "Innofashion". Jam Hsiao, aged 27, is a popular Taiwanese singer and actor who has a large following in China. A self-taught musician, Jam Hsiao rode to fame in the first season of China Television (CTV) star search show, One Million Star, which is the Taiwanese equivalent of the American Idol, before turning professional in 2008 with Warner Music.

The Group held its spokesman signing ceremony for Innofashion in Jinjiang recently. 361 Degrees' President and Executive Director Mr. Ding Wuhao was present with  new spokesman - popular Taiwanese singer Jam Hsiao Ching-teng.
The Group held its spokesman signing ceremony for Innofashion in Jinjiang recently. 361 Degrees' President and Executive Director Mr. Ding Wuhao was present with new spokesman - popular Taiwanese singer Jam Hsiao Ching-teng.

Jam was also a natural talent in acting, picking up the Best New Actor Award in Hong Kong's 31st Golden Film Awards in 2012 for his leading role in the movie, "The Killer Who Never Kills." In 2012, Jam received the 2012 CCTV-MTV Awards for the Best Male Singer in Hong Kong, Macau and Taiwan Regions and also the Best Male Singer in Taiwan's 24th Golden Melody Awards.

Jam Hsiao joined the other two celebrities in the Innofashion brand, namely Sun Yang, the double gold medalist in the 2012 London Olympics, and Jike Junyi, the second runner-up in the first edition of The Voice of China in 2012. All three stars have shot television commercials for Innofashion.

Innofashion is the sub-brand created by 361 Degrees to cater to the Chinese youth who are bold, spirited and seek individualism through their fashion tastes. Clothing, footwear and accessories are designed specifically for the urban young with a mid-market price tag. Innofashion has strategic partnerships with leading internet portals in China, including Netease, Sina.com, QQ.com, Letv and Youku. More information on Innofashion is available at http://www.innofashion.cn.

As at 31 March 2014, there are 189 dedicated Innofashion stores throughout China owned and operated by franchised retailers and Innofashion products are also available in another 800-plus 361 Degrees "3-in-1" integrated stores.

Meanwhile, One Way, the upmarket outdoor brand from its joint-venture with One Way Sport of Finland participated for the first time in the 16th Jinjiang International Footwear Exposition from 18 to 21 April 2014. Jointly sponsored by Fujian Provincial People's Government, China Council for the Promotion of International Trade and China National Light Industry Council, this annual event attracts thousands of buyers and participants from all over the world.

In the recent 2014 Sochi Olympic Winter Games, 30 athletes from 11 different countries using One Way brand collectively won a total of 9 gold, 10 silver and 13 bronze medals.

Source: 361 Degrees International Limited
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