omniture

3 Macau Launches Mobile Internet Service with Novarra

2007-12-05 20:47 1066

Fast, Rich Web Available on 70+ Handsets

CHICAGO, Dec. 5 /Xinhua-PRNewswire/ --

Novarra, the leading provider of next-generation mobile internet platforms and services, today announces that Hutchison Telephone (Macau) Company Limited ("3 Macau") has launched its innovative high speed mobile internet service, 3Xplorer, powered by Novarra’s Vision(TM) platform. Leveraging its ‘Turbo 3G’ 3.6Mbps network, the 3Xplorer service enables 3 Macau’s customers to access the breadth of rich internet content anytime, anywhere. The Vision platform enabled 3 Macau to launch a high quality PC-like internet experience with superb speed and mobile usability. The launch follows Novarra’s successful deployments over the last 18 months by other 3 Group operations demonstrating mobile internet service has strong consumer uptake with increased data usage.

The 3Xplorer service is offered in Chinese and English on over 70 of 3 Macau’s wide range of 3G handsets. The application is pre-installed on a number of handsets and available via download from the Planet 3 portal with a monthly service fee of only MOP28.

The service provides a fast and intuitive internet experience delivered by Novarra’s Vision platform which is designed specifically for mobile networks and handsets. The feature-rich service also includes Novarra’s customized Mobile Dashboard(TM); which enables consumers to get ‘one-click’ access to popular Chinese web sites as well as email and search functions. The service has been deployed using the Vision server in conjunction with Novarra’s suite of Java micro-clients which offer superior speed, usability and personalisation. Novarra’s open standards platform enabled fast and efficient billing integration with 3’s mobile payment platform.

"With Novarra, we have a quality partner with deep expertise," stated Elizabete Fong, chief executive officer of Hutchison Telecom Macau. "They demonstrated their strong local support and flexibility to meet our timelines."

"Our Vision internet platform for next-generation services is highly scalable and provides a compelling user experience across low and high-tier phones," said Jayanthi Rangarajan, chief executive officer of Novarra. "We are pleased that 3 Macau realises the possibilities created when you combine a 3G network with an innovative platform that increases data usage while offering the integration of future services."

Novarra’s Vision Internet Platform is a proven, carrier-grade solution for next-generation content and services which delivers the benefits of content adaptation, content reduction, acceleration, optimisation, real-time media, filtering and services definition on a single platform. It fits seamlessly with portal, network and billing infrastructure. Novarra’s full browsers and micro-clients (Java, BREW and C++) provide industry leading performance and mobile usability.

About Novarra

Novarra is the leading provider of high performance mobile web gateway platforms for operators and content providers to create new internet-based services and revenue streams. Novarra developed the first server-client architecture for web content transformation and optimization designed for mobile devices and networks. Novarra’s open standards-based platforms deliver a high quality mobile user experience for services like full rich web, search, premium portals, personalization and advertising. Global commercial deployments over 5 years on both 2.5G and 3G have proven consumer satisfaction, uptake and data services revenue. http://www.novarra.com/

Novarra, Vision and Mobile Dashboard are trademarks of Novarra, Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

About Hutchison Telecom Macau

Hutchison Telephone (Macau) Company Limited ("Hutchison Telecom Macau" or "the Company") is a leading mobile service provider in Macau, providing superior voice, data, IDD and roaming services through its GSM dual-band network and Macau’s first 2.5G GPRS high-speed network. The Company currently provides extensive and industry-leading international roaming services covering 159 countries and regions around the world, including GPRS roaming service.

In November 2005, the Company rebranded its mobile services under the 3 brand. The new brand represents the Company’s commitment to bringing innovative and diversified products and services to its customers by leveraging the 3 Group’s resources.

Hutchison Telecom Macau is a subsidiary of Hutchison Telecommunications (Hong Kong) Limited ("Hutchison Telecom Hong Kong"). Hutchison Telecom Hong Kong is a subsidiary of Hutchison Telecommunications International Limited ("Hutchison Telecom"). Hutchison Telecom is a leading listed telecommunications operator (SEHK: 2332; NYSE: HTX) focusing on dynamic markets. It currently offers mobile and fixed-line telecommunications services in Hong Kong, and operates mobile telecommunication services in Israel, Macau, Thailand, Sri Lanka, Ghana, Indonesia and Vietnam. For more information about Hutchison Telecom Macau, see www.three.com.mo http://www.three.com.mo. For more information about Hutchison Telecom, see www.htil.com http://www.htil.com .

Source: Novarra
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