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ACCA Invites Degree & Sub-Degree Students in Hong Kong to Develop a Sustainable Business Model in Serving the Elderly

2013-10-22 10:00 2182

HONG KONG, Oct. 22, 2013 /PRNewswire/ -- Launched by ACCA (the Association of Chartered Certified Accountants) Hong Kong since 2007, the ACCA Hong Kong Business Competition 2013 opens for degree and sub-degree students, inviting full-time accounting and business students from local institutes to participate. Upon the close of application period, the organiser had received applications from 532 teams with 2,000 students enrolled. A total of 263 teams of degree students and 269 teams of sub-degree students will compete for the Championship of the respective categories.

Having HKCSS-HSBC Social Enterprise Business Centre (SEBC) as the Partner Organisation, this year's Competition invites contesting teams, comprising two to four accounting and/or business students of the same institute, to develop a business model targeting the elderly (aged over 60) as potential customers. Contesting teams will take up the role of business consultants to prepare a proposal based on a 2-year funding plan of HKD 1 million which aims at providing elderly a "shop freely & serve friendly" shopping experience.

Brenda Lam, Head of Learning and Development of ACCA Hong Kong, said that the Competition aims to provide an effective platform for equipping students with business analytical skills, business proposal writing skills, communication skills and presentation skills through working in a real and interesting business situation in a team environment.

The proposals will be evaluated based on creativity, feasibility, sustainability, budgeting and attractiveness to the elderly. The top five finalist teams of each of the degree and sub-degree categories will be invited to present their proposals to the panel of judges during the Final Competition on 16 November (Degree) and 30 November (Sub-degree) to compete for the Championship.

To learn more about the Competition, please visit: http://apps.facebook.com/accacompetition

Notes to Editors

Partner Organisation

HKCSS-HSBC Social Enterprise Business Centre (SEBC), So-Biz Project

Company Sponsors

Deloitte Touche Tohmatsu, Ernst & Young, Hutchison Global Communications Limited, KPMG, PwC, The Hung Hing Ying & Leung Hau Ling Charitable Foundation

Supporting Organisations

Hong Kong General Chamber of Social Enterprises Limited, Hong Kong Movie Star Sports Association Charities, Hong Kong Social Entrepreneurship Forum, Joint Committee for Mainland Student and Scholar Associations in Hong Kong Universities

Chinese Newspaper Media Partner

Ming Pao Newspapers Limited

English Newspaper Media Partner

South China Morning Post

Official Recruitment Partner

Classified Post

Source: ACCA
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