All-girl tech start-up hosts media event on luxury boat with celebrity Nomad, HENRY GOLDING
SINGAPORE, Dec. 5, 2012 /PRNewswire/ -- To celebrate the media launch of the members-only luxury travel portal in Singapore, TheLuxeNomad.com hosted an intimate gathering for leading lifestyle and travel media yesterday afternoon.
Held on The Equator Club's NYMPHAEA luxury boat, guests were asked to switch to holiday-mode and sip on sunset drinks, indulge in little bites by Foodology, and pamper themselves with complimentary foot massages by Sole Service. Media guests were also invited on a spin aboard the perfect luxury all-rounder; the JCRAFT - a sexy 42ft Torpedo which evokes all the glamour of the classic wooden speed boats of the 50s and 60s.
Present at the event was Stephanie Chai, Chief Nomad and Founder of TheLuxeNomad.com, and celebrity TV host, Henry Golding to meet and greet the guests. The event kicked off with an introduction by Chai, followed by a brief presentation on Asia's growing online travel industry and how The Luxe Nomad differs from other online travel portals.
"Asia is one of the fastest growing markets for luxury travel, yet only 25% of bookings are made online. In more mature markets, such as the United States, this rate is over 50% - signaling an incredible growth opportunity. The Luxe Nomad is very niche as we represent luxury hotels only, with exclusive flash sales that offer prices lower than anywhere else."
Having only launched their beta site late July, this members-only travel site has since seen sales go from strength to strength.
"Despite the short time that we've been in the game, we've received positive feedback and had a very encouraging first quarter. By October, we tripled our sales and our database numbers," says Stephanie Chai, Founder and CEO of TheLuxeNomad.com. "Just last month, we had a single booking come in at over US$40,000. That's huge!"
During the event, Chai welcomed celebrity TV host, Henry Golding, who is one of TheLuxeNomad.com's "Nomads on the Go". Unlike other online hotel booking sites, this luxury travel portal adds a touch of glamour to online bookings by appointing Asian celebrities as curators to review partner hotels and share insider tips with members.
"I'm so happy to be a part of The Luxe Nomad...They handpick some of the best hotels and villas from around the region. And it cuts away that boring time of searching and sifting through the internet. So, to get all the best four star, five star hotels in one place? TheLuxeNomad.com - look no further," says Golding.
By tying up with the celebrities, TheLuxeNomad.com not only provides exciting content, but hopes to engage both their social media platforms and traditional media to create a greater reach and target a wider audience.
With the start-up scene in Asia heating up and Silicon Valley VCs looking east for new investments, TheLuxeNomad.com is one of the growing numbers of female start-ups in the region. "It wasn't intentional to be an all-girl affair but we realized that women are key drivers of online sales. It is often the wives, girlfriends and mothers who are doing travel research and booking online," says Chai. "What better way to understand your consumer than to be one yourself?"
About The Luxe Nomad:
TheLuxeNomad.com is a private flash sale site that offers luxury hotels and resorts to a sophisticated and affluent membership base for unique insider deals. Each week, a new rotation of hotels will be featured on the site with discounts up to 70% off. The site displays beautiful property imagery and editorial content from a host of celebrity "Nomads On The Go" to give insider stories on both the hotels and the destinations themselves. The site is run by Singapore-based Luxe Nomad Pte Ltd.
Media Gallery:
Stephanie Chai, Founder and CEO of TheLuxeNomad.com
https://www.dropbox.com/sh/5w9ozm5tkrhyz79/vx_RwJfnJa
The Luxe Nomad Logo
https://www.dropbox.com/sh/2s67p0qovp7m1u0/nGgJOq5nkA
Press Kit 2012
https://www.dropbox.com/sh/04hebo1z0lx12i4/1ALS9xYYsZ
Media Contact
Alexandra Seitz
PR Manager
alex@theluxenomad.com
+852-6106-6781
