aloft Hotels, the New Lifestyle Brand in Travel Launches Search for the New Woman of Today with Unique 'Aloha Girl' Campaign

2009-02-23 14:44 1209

SINGAPORE, Feb. 23 /PRNewswire-Asia/ -- aloha! In conjunction with the launch of aloft hotels in Asia Pacific, with the opening of aloft Beijing, Haidian, aloft hotels today announces the launch of the aloft aloha girl campaign, from now till 31st March 2009.

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"The opening of aloft Beijing, Haidian has truly brought a fun new way to play and stay in Beijing, allowing travelers to jet set in style and at a great price. aloft Beijing, Haidian looks forward to sharing our thoughts on the new way of traveling with our guests and what better way to do this than through a fun online environment with the aloha girl campaign!" commented Nelli Yong, Vice President for Brand Management, Starwood Hotels & Resorts, Asia Pacific.

"aloha is aloft hotels' fun way of saying welcome to our guests, and we have appropriately named this campaign on the new women traveler of China, the "aloha girl" campaign, to express aloft's forward looking approach to meeting the needs of the modern woman of today," added Yong.

With the help from several renowned opinion leaders in China, including Mu Lei, Yang Bing Yang, Guo Hua and Zhao Bin, who formed the aloha girl jury, aloft hotels identified different types of personalities of women who represent the new woman travelers of China. The public is invited to visit to get to know the new lifestyle brand in travel and learn about the new travel trends and needs of travellers today, and vote for who they think best represents the new woman traveller of today. The jury had shared their professional thoughts on the personalities of the new woman, culminating in four types of personalities:

1. aloha girl #1 : Coco -- An independent and successful career woman

who balances work and social life very well.

2. aloha girl #2 : Ella -- A very sociable traveller, who enjoys meeting

new friends when she is on the road.

3. aloha girl #3 : Julie -- Artistic and trendy traveller, who likes

to visit local art galleries to learn about new trends when she travels

4. aloha girl #4 : Winnie -- An active lady, who is passionate about

sports and loves outdoor activities.

Detailed descriptions of the aloft aloha girls can be found on .

To join the vote and share their thoughts on the new woman traveller of today, the public can simply visit and get to know the four aloha girls, and share their thoughts and comments. They are also invited to vote who they feel best represents the new woman traveller of China. Voters will also stand to win weekly accommodation and cocktail treats at w xyz bar of aloft Beijing, Haidian.

The results for this campaign are fully driven by the number of votes received. The public who voted for the aloha girl with the most number of votes will also get the chance to win a grand prize of 4 days adventure in Beijing and a Nano ipod.

aloft Beijing, Haidian is conveniently located in the Zhongguancun Science Park near the 4th Ring Road. Surrounded by numerous high-tech businesses, research centers and leading universities, the hotel is just minutes from Asia Pacific's largest shopping arcade, the Golden Resources Shopping Mall. Many of Beijing's most prized attractions are a short drive from the hotel, including the Summer Palace and the "Bird's Nest" Beijing National Stadium featured in the 2008 Summer Olympics. The hotel is part of an exciting, new mixed-use complex including the Four Points by Sheraton Beijing, Haidian Hotel & Serviced Apartments.

Guest rooms feature the brand's signature nine-foot ceilings, oversized windows and the ultra-comfortable bed, as well as oversized walk-in showers and amenities created by Bliss(R) Spa. Each aloft room is also a combination of high-tech office and entertainment center equipped with wireless internet access and a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42" flat-panel, HDTV-ready television.

Designed in conjunction with world-renowned David Rockwell and the Rockwell Group, aloft offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mix(SM) communal lobby area and w xyz(SM) bar. The re:charge(SM) fitness center and splash pool give travelers options to de-stress and re-energize, while re:fuel by aloft(SM) offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. aloft is also committed to the environment and launched a see green program, which promotes ecologically friendly practices, products and services both inside and outside the hotel. For example, aloft incorporates recycled materials in its design and provides preferred parking for hybrid cars.

For more information on aloft, please visit .

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 930 properties in approximately 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit .

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Source: Starwood Hotels & Resorts
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Keywords: Travel