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American Lorain Markets New Products in Railway Test Sale

2011-06-21 23:46 893

JUNAN COUNTY, China, June 21, 2011 /PRNewswire-Asia/ -- American Lorain Corporation (NYSE Amex: ALN) ("American Lorain" or the "Company"), an international processed snack foods, convenience foods, and frozen foods company based in the Shandong Province, China, today announced that the Company has commenced to test sale its nitrogen-aerated fruit boxes and frozen rice products on two railway routes in China including Beijing - Shenyang - Harbin and Beijing - Hangzhou - Ningbo, and has obtained preliminary and positive results.

The test sale was made after negotiation with the Beijing railway authorities. The nitrogen-aerated fruit box is specifically designed for sale aboard the train. Under normal conditions, the newly cut fruit deteriorates in color, taste and quality very quickly. American Lorain applied its nitrogen-aerating technology in producing other packaged snacks to the fruits, and thus extended the preservation time for fruits from 24 hours to 48 hours in cold storage. The frozen rice products were previously introduced to the market with the cooking methodology advised by professional chefs. It quick-freezes the rice products after preparation instead of employing the high-temperature sterilizing process by constant-temperature rice products, and was thus able to maintain the most original taste and nutrition of the food. According to preliminary estimate, the fruit was sold approximately 100 boxes per day on average, while the frozen rice products were sold 288 boxes per day on average.

American Lorain's Chairman and CEO, Mr. Si Chen, stated, "I am very pleased to see our new products conduct test sales on the railways. According to estimate, in 2010, the railway system in China transported over 700 million passengers. The railway system is a special channel which we see as a perfect fit for our convenience food products. We are also negotiating with the Beijing railway authority to supply our chestnut, rice and fruit products aboard the soon-to-commence-operation Beijing - Shanghai high-speed train. These efforts, if successful, will have very positive influence on American Lorain's brand recognition. We will, as always, remain committed on executing our strategy to expand our sales channels and build the Company's brand image."

About American Lorain Corporation

American Lorain Corporation products include chestnut products, convenience food products and frozen food products. The Company currently sells over 240 products to 26 provinces and administrative regions in China as well as to 42 foreign countries. The Company operates through its five direct and indirect subsidiaries and one leased factory located in China. For further information about American Lorain Corporation, please visit the Company's website at www.americanlorain.com.

Source: American Lorain Corporation
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Keywords: Food/Beverages
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