omniture

Acision Powers Sprint's Advanced Messaging Services as North America's Messaging Traffic Looks Set to Hit Double-Digit Growth

Acision
2009-02-14 05:38 579


PLANO, Texas, Feb. 16 /PRNewswire-Asia/ -- With global messaging traffic set to soar to record numbers in 2009 and North American messaging looking likely to hit double-digit growth(i), Sprint, one of North America's leading mobile operators, has deployed Acision's advanced messaging infrastructure within its network. Acision's messaging solution will ensure Sprint can give their customers what they want the instant they want it, and it will also provide Sprint with the capability to deliver superior messaging services to its customers, supporting Sprint's quest to improve the handset experience and personalize support.

In 2008, to support this ongoing increase in messaging usage, Sprint deployed an advanced next-generation messaging solution from Acision within its network. This ensures Sprint customers always have a seamless service -- even during peak periods of messaging such as New Year's Eve or the presidential inauguration.

Wayne Irwin, president, the Americas, Acision, stated, "In 2008, the industry reached a milestone with over 2 trillion messaging transactions(ii) taking place worldwide, far outperforming original expectations. We are confident that in 2009 messaging will continue to dominate as a primary communication tool and, like Sprint, it is vital that operators have the infrastructure in place to support this and provide the optimum customer experience."

"In 2009, we will continue to work with operators in North America and across the world to develop and deliver new capabilities and features that will help retain subscribers and grow their existing user community. We have been delighted to work with Sprint as they focus on delivering a superior messaging experience to their customer base," said Irwin.

Acision works with operators across the globe to develop new functionality that helps retain subscribers, grow their existing user communities and increase revenues. This includes working with the operators to personalize the messaging experience, adding functionality relevant to specific consumer and enterprise segments, including services that have proven effective in the online community, such as automated replies and out-of-office.

Notes to Editors

(i) According to Ovum, in North America, SMS is forecast to grow from

almost 235 billion in 2008 to nearly 290 billion in 2012, and MMS

from around 8.3 billion in 2008 to more than 14.4 billion in 2012.

(ii) According to Ovum, worldwide SMS transactions are estimated to grow

from nearly 2 trillion in 2008 to more than 2.5 trillion by 2012, and

MMS transactions from nearly 35 billion to almost 70 billion during

the same period.

About Acision

Acision is the world's leading messaging company, providing communication solutions for over 300 network operators and service providers globally. http://www.acision.com

Source: Acision
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