omniture

Acorn International Reports First Quarter 2011 Financial Results

Acorn International, Inc.
2011-05-19 15:12 1398

SHANGHAI, May 19, 2011 /PRNewswire-Asia/ -- Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), a media and branding company in China engaged in developing, promoting and selling products through extensive direct sales and distribution sales platforms, today announced its unaudited financial results for the quarter ended March 31, 2011.


Summary Results for the First Quarter 2011:

  • Net revenues were $84.0 million, an increase of 19.4% from $70.3 million for the first quarter of 2010.
  • Gross profit was $37.0 million, an increase of 19.6% from $30.9 million for the first quarter of 2010.
  • Gross margin was 44.0%, same as the first quarter of 2010.
  • Operating income was $1.7 million, compared to an operating loss of $0.5 million for the first quarter of 2010.
  • Net income was $0.8 million, same as the first quarter of 2010.
  • Net income attributable to Acorn was $0.9 million, same as the first quarter of 2010.
  • Diluted earnings per American Depositary Share ("ADS") were $0.03 for the first quarter of both 2011 and 2010.

"The year began on a positive note reflecting top-line growth and improved profitability. Direct sales were the primary driver of our growth, as we maintained the momentum in non-TV direct sales, in particular our sales of mobile handsets. During the quarter, we introduced the new Gionee A350 model, which is an updated version of Gionee A320 model, our best selling product in 2010. The new product launch enabled us to introduce premium pricing, improving the profitability of our mobile handset sales," said Mr. Don Yang, CEO and President of Acorn. "Following our efforts to re-position our business, we have adopted a new performance review system which focuses on the optimization of our media return and spending. We also plan to further enhance our customers' loyalty through a more effective business strategy: higher product quality and better customer service, thereby achieving higher product profitability."

Business Results for the First quarter of 2011:

  • Direct sales of mobile handsets remained a growth driver in the first quarter of 2011 primarily as a result of the sales of the Gionee A320 and A350 models. Revenues grew 300.3% from $9.7 million for the first quarter of 2010 to $38.8 million for the first quarter of 2011.

  • Non-TV direct sales remained a principal focus of the Company's business strategy helping reduce dependence on advertising expenditure, stabilize sales and improve utilization of the Company's customer database. Sales from the Company's third-party bank channels, outbound calls, catalogs and Internet increased by 63.4% to approximately $34.5 million for the first quarter of 2011 from approximately $21.1 million for the first quarter of 2010. Third-party bank channel sales increased 43.5% to approximately $16.7 million for the first quarter of 2011 from approximately $11.6 million for the same period of last year.  

First Quarter 2011 Results:

Direct sales net revenues contributed 72.9% to total net revenues, or $61.2 million, for the first quarter of 2011, an increase of 67.4% from $36.5 million for the same period of last year, mainly due to the increase in mobile handset sales led by Gionee's A320 and A350 models, offset by a reduction in the cosmetic and autocare product sales.

Distribution sales net revenues decreased 32.6% year-over-year to $22.8 million from $33.8 million for the first quarter of 2010, primarily due to decreased sales of Ozing and Meijin from a market slowdown in the electronic learning and electronic dictionary product lines.

The table below summarizes the gross revenues from the three best selling product lines for direct sales, distribution sales and total direct and distribution sales, respectively:


 

Three Months Ended March 31, 2011

 

 

 

(in thousands of US dollars)

 

 

Direct sales

 

 

 

Mobile handsets

 

38,816

 

 

Collectibles

 

6,928

 

 

Cosmetics

 

4,648

 

 

 

 

 

Distribution sales

 

 

 

Electronic learning product (Ozing)                

 

14,647

 

 

Electronic dictionary (Meijin)

 

4,123

 

 

Posture correction product (Babaka)

 

1,567

 

 

 

 

 

Total direct and distribution sales

 

 

 

Mobile handsets

 

39,889

 

 

Electronic learning product (Ozing)

 

15,786

 

 

Collectibles

 

6,928

 

 

 

 


Cost of sales for the first quarter of 2011 was $47.0 million, a 19.2% increase from $39.4 million for the same period of last year, largely in line with the increase in sales.

Gross profit for the first quarter of 2011 was $37.0 million, an increase of 19.6% compared to $30.9 million for the same period of last year. Gross margin remained flat at 44.0% for the first quarter of 2011.

Gross profit from direct sales for the first quarter of 2011 increased 55.1% to $29.1 million from $18.7 million for the same period of last year. Gross margin for direct sales for the first quarter of 2011 was 47.5%, compared to 51.3% for the same period of last year. The decrease in gross margin was mainly due to a decrease in the sales of cosmetics and autocare products which have higher gross margins and an increase in lower-margin non-TV direct sales in the first quarter of 2011.

Gross profit from distribution sales for the first quarter of 2011 decreased 35.0% to $7.9 million from $12.2 million for the same period of last year. Gross margin for distribution sales for the first quarter of 2011 was 34.8%, compared to 36.0% for the same period of last year mainly due to lower gross margin of Ozing and Meijin product lines.

Advertising expenses were $16.6 million for the first quarter of 2011, compared to $15.3 million for the same period of last year. Gross profit over advertising expenses, a benchmark Acorn uses to measure return on multiple sales platforms, was 2.22 for the first quarter of 2011, up from 2.02 for the same period of last year.

Other selling and marketing expenses increased 19.1% to $12.1 million from $10.2 million for the first quarter of last year. The increase was mainly due to increased salaries and employee benefits of call centers' sales representatives.

General and administrative expenses were $7.1 million for the first quarter of 2011, a 10.9% increase from $6.4 million for the same period of 2010. The increase was due to a $0.6 million increase in general bad debt provisions based on accounts receivable's aging. In the first quarter of 2011, Yiyang Yukang business stopped selling "Uking" branded mobile handsets through its distribution platform and the additional provisions relate to the outstanding accounts receivable from its distributors.

Other operating income, net, was $0.5 million for the first quarter of 2011, compared to $0.4 million for the same period of last year.

As a result, operating income was $1.7 million for the first quarter of 2011, compared to an operating loss of $0.5 million for the first quarter of 2010.

Other income was $0.1 million for the first quarter of 2011, compared to $1.8 million for the first quarter of last year. The decrease was due to a decrease of $1.7 million in investment income.

Share-based compensation was $39,639 for the first quarter of 2011, compared to $101,859 for the same period of last year.

Net income was $0.8 million for the first quarter of both 2011 and 2010.

Net income attributable to Acorn was $0.9 million for the first quarter of both 2011 and 2010.

Diluted earnings per ADS was $0.03 for the first quarter of both 2011 and 2010.

As of March 31, 2011, Acorn's cash and cash equivalents totaled $81.7 million, compared to $91.7 million as of December 31, 2010.

Fiscal Year 2011 Business Outlook:

For 2011, Acorn intends to centralize the business around its core competencies. The Company's strategy involves the development of a media platform that serves as a sales and marketing channel for products, while improving media efficiency by carefully allocating media resources to products that display the highest return. The Company also expects a continued growth in mobile handsets and collectibles sales from its direct sales platforms.

For fiscal year 2011, the Company maintains its guidance of revenue between $340 million and $380 million and net income between $8 million and $10 million.

These estimates are subject to change. Also, Acorn reminds investors that its operating results in each period are impacted significantly by the mix of products sold in the period and the platforms through which they are sold. Consequently, in evaluating the overall performance of Acorn's multiple sales platforms in any period, management also considers metrics such as operating margin and gross profit return on advertising expenses.

Conference Call Information

The Company will host a conference call at 8:00 a.m. EDT on May 19, 2010 (8:00 p.m. Beijing Time) to review the Company's financial results and answer questions. You may access the live interactive call via:

-- +1 (877) 275 - 8968 (U.S. Toll Free)

 

 

-- +1 (706) 643 - 1666 (International)

 

 

-- Passcode: 65622968

 

 

 


Please dial-in approximately 10 minutes in advance to facilitate a timely start.

A replay will be available for 14 days after the call starting from 11:00 a.m. EDT on May 19, 2011 and may be accessed via:

-- +1 (800) 642-1687 (U.S. Toll Free)

 

 

-- +1 (706) 645-9291 (International)

 

 

-- Passcode: 65622968

 

 

 


A live and archived webcast of the call will be available on the Company's website at http://ir.chinadrtv.com. To listen to the live webcast, please go to the Company's website at least fifteen minutes prior to the start of the call to register, download and install any necessary audio software.

About Acorn International, Inc.

Acorn is a media and branding company in China, operating one of China's largest TV direct sales businesses in terms of revenues and TV air time, and other direct sales platforms and a nationwide distribution network. Acorn's TV direct sales platform consists of airtime purchased from both national and local channels. Acorn's other direct sales platforms include third-party bank channels, outbound calls, catalogs and Internet. Acorn has built a proven track record of developing, promoting and selling proprietary-branded products, as well as products from established third parties. For more information, please visit http://ir.chinadrtv.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains "forward-looking statements," including, among other things, Acorn's anticipated operating results for 2011 and related breakdown of product sales and trends; Acorn's efforts to centralize its business around its core competencies and related strategies (including development of a media platform focused on product sales while optimizing media return and spending) and efforts to improve customer loyalty (including through improved product quality and customer service); and any continued or sustained improvement in Acorn's overall mobile handset business, collectibles sales or non-TV direct sales revenues. These forward-looking statements are not historical facts but instead represent only our belief regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. Our actual results and financial condition and other circumstances may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. Our business may not improve in the remainder of 2011, our strategies to centralize our business around our core competencies and related strategies and efforts to improve customer loyalty may not succeed and we may fail to meet our operating results expectations. In particular, our operating results for any period are impacted significantly by the mix of products sold by us in the period and the platforms through which they are sold, causing our operating results to fluctuate and making them difficult to predict.

Other factors that could cause forward-looking statements to differ materially from actual future events or results include risks and uncertainties related to: our ability to effectively consolidate our distribution channels, our ability to successfully improve or introduce new products, including to offset declines in sales of existing products; our ability to stay abreast of consumer market trends and maintain our reputation and consumer confidence; our ability to execute and maintain a successful market strategy, continued access to and effective usage of TV advertising time and pricing related risks; relevant government policies and regulations relating to TV media time and TV direct sales programs, including the new SARFT regulations and actions that may make TV media time unavailable to us or require us to suspend or terminate a particular TV direct sales program; rising costs in key components of our products, such as flash memory, potential unauthorized use of our intellectual property; potential disruption of our manufacturing processes; increasing competition in China's consumer market; our U.S. tax status as a passive foreign investment company; and general economic and business conditions in China. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in our 2010 annual report on Form 20-F filed with Securities and Exchange Commission on April 27, 2011. For a discussion of other important factors that could adversely affect our business, financial condition, results of operations and prospects, see "Risk Factors" beginning on page 5 of our Form 20-F for the fiscal year ended December 31, 2010. Our actual results of operations for the first quarter of 2011 are not necessarily indicative of our operating results for any future periods. Any projections in this release are based on limited information currently available to us, which is subject to change. Although such projections and the factors influencing them will likely change, we will not necessarily update the information. Such information speaks only as of the date of this release.

Contact:

 

 

 

Acorn International, Inc.

 

CCG Investor Relations

 

 

Ms. Irene Bian, Financial Controller

 

Ms. Linda Salo, Account Manager

 

 

Phone: +86-21-51518888 Ext. 2148                          

 

Phone: +1-646-922-0894

 

 

Email: irenebian@chinadrtv.com

 

Email: linda.salo@ccgir.com

 

 

www.chinadrtv.com

 

 

 

 

Mr. Crocker Coulson, President

 

 

 

Phone: +1-646-213-1915 (New York)

 

 

 

Email: crocker.coulson@ccgir.com

 

 

 

www.ccgirasia.com

 

 

 

 




 

 

ACORN INTERNATIONAL, INC.

 

 

UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS

 

 

(In US dollars, except share data)

 

 

 

 

 

 

 

 

 

 

Three Months Ended March 31,

 

 

 

 

2010

 

 

2011

 

 

Revenues:

 

 

 

 

 

 

Direct sales, net

 

36,546,140

 

 

61,182,726

 

 

 

Distribution sales, net

 

33,791,112

 

 

22,769,301

 

 

Total revenues, net

 

70,337,252

 

 

83,952,027

 

 

Cost of revenues:

 

 

 

 

 

 

Direct sales

 

17,803,197

 

 

32,117,752

 

 

 

Distribution sales

 

21,609,455

 

 

14,853,829

 

 

Total cost of revenues

 

39,412,652

 

 

46,971,581

 

 

Gross profit

 

30,924,600

 

 

36,980,446

 

 

Operating (expenses) income:

 

 

 

 

 

 

Advertising expenses

 

(15,292,029)

 

 

(16,620,430)

 

 

 

Other selling and marketing expenses

 

(10,158,127)

 

 

(12,095,963)

 

 

 

General and administrative expenses

 

(6,368,043)

 

 

(7,059,783)

 

 

 

Other operating income, net

 

369,000

 

 

470,164

 

 

Total operating (expenses) income

 

(31,449,199)

 

 

(35,306,012)

 

 

Income (Loss) from operations

 

(524,599)

 

 

1,674,434

 

 

Other income (expenses)

 

1,750,335

 

 

55,181

 

 

Income before income taxes

 

1,225,736

 

 

1,729,615

 

 

Income tax (expenses) benefits

 

(402,999)

 

 

(960,844)

 

 

Net income

 

822,737

 

 

768,771

 

 

Net income attributable to non-controlling interests            

 

46,113

 

 

111,652

 

 

Net income attributable to Acorn International, Inc.

 

868,850

 

 

880,423

 

 

Income per ADS

 

 

 

 

 

 

- Basic

 

0.03

 

 

0.03

 

 

 

- Diluted

 

0.03

 

 

0.03

 

 

Weighted average number of shares used in calculating

income per ADS

 

 

 

 

 

- Basic

 

88,856,915

 

 

89,295,818

 

 

 

- Diluted

 

90,106,131

 

 

89,404,087

 

 

 

 

 

 

 

 

 




 

 

ACORN INTERNATIONAL, INC.

 

 

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

 

 

(In US dollars)

 

 

 

 

 

 

 

 

 

 

December 31, 2010

 

 

March 31, 2011

 

 

Assets

 

 

 

 

 

Current assets:

 

 

 

 

 

 

Cash and cash equivalents

 

91,667,392

 

 

81,710,123

 

 

 

Restricted cash

 

2,225,882

 

 

303,520

 

 

 

Short-term investments

 

10,267,178

 

 

10,471,391

 

 

 

Accounts receivable, net

 

15,299,525

 

 

22,417,128

 

 

 

Notes receivable

 

1,645,263

 

 

1,299,511

 

 

 

Inventory

 

22,671,041

 

 

29,733,190

 

 

 

Prepaid advertising expenses

 

8,433,014

 

 

9,910,680

 

 

 

Other prepaid expenses and current assets, net

 

9,599,082

 

 

9,438,983

 

 

 

Deferred tax assets, net

 

4,188,288

 

 

4,230,641

 

 

 

Total current assets

 

165,996,665

 

 

169,515,167

 

 

Prepaid land use rights

 

7,423,358

 

 

7,459,367

 

 

Property and equipment, net

 

19,307,886

 

 

23,171,541

 

 

Acquired intangible assets, net

 

2,560,753

 

 

2,452,233

 

 

Long-term investments

 

8,681,902

 

 

7,874,775

 

 

Investment in affiliates

 

7,911,525

 

 

7,870,879

 

 

Other long-term assets

 

2,749,568

 

 

2,353,972

 

 

Total assets

 

214,631,657

 

 

220,697,934

 

 

 

 

 

 

 

 

Liabilities and equity

 

 

 

 

 

Current liabilities:

 

 

 

 

 

 

Accounts payable

 

12,854,188

 

 

17,034,671

 

 

 

Accrued expenses and other current liabilities

 

11,261,381

 

 

13,003,451

 

 

 

Notes payable

 

2,212,292

 

 

 

 

 

Income taxes payable

 

3,678,693

 

 

4,379,754

 

 

 

Dividend payable

 

15,177

 

 

950

 

 

 

Total current liabilities

 

30,021,731

 

 

34,418,826

 

 

Deferred tax liabilities

 

790,627

 

 

798,622

 

 

Total liabilities

 

30,812,358

 

 

35,217,448

 

 

 

 

 

 

 

 

Equity

 

 

 

 

 

Acorn International Inc. shareholders' equity:

 

 

 

 

 

 

Ordinary shares

 

939,047

 

 

939,395

 

 

 

Additional paid-in capital

 

159,630,208

 

 

159,669,499

 

 

 

Retained earnings

 

10,837,013

 

 

11,717,436

 

 

 

Accumulated other comprehensive income

 

22,480,106

 

 

23,634,980

 

 

 

Treasury stock, at cost

 

(11,463,946)

 

 

(11,463,946)

 

 

 

Total Acorn International Inc. shareholders' equity

 

182,422,428

 

 

184,497,364 

 

 

Non-controlling interests

 

1,396,871

 

 

983,122

 

 

Total equity

 

183,819,299

 

 

185,480,486

 

 

Total liabilities and equity

 

214,631,657

 

 

220,697,934

 

 

 

 

 

 

 

 

 




Source: Acorn International, Inc.
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