BEIJING, May 27 /Xinhua-PRNewswire-FirstCall/ -- AirMedia Group Inc.
(Nasdaq: AMCN), the operator of the largest digital media network in China dedicated to air travel advertising, today announced that it had started operating digital frames in Shenzhen Baoan International Airport, or Shenzhen Airport, in the middle of May 2008, and will start operating digital frames in Guangzhou Baiyun International Airport, or Guangzhou Airport, at the end of May 2008, which will increase the number of AirMedia’s digital frame network airports to 16. In addition, in mid-May, AirMedia also adjusted the length of its digital frame’s time slot to 12 seconds per time slot from the previous 15 seconds per time slot.
On May 30, AirMedia will start operating 115 TV-attached digital frames in Guangzhou Airport, the second largest airport in mainland China. On May 16, AirMedia started operating 47 TV-attached digital frames and 50 stand-alone digital frames in Shenzhen Airport, the fifth largest airport in mainland China. According to the concession rights contract with Shenzhen Airport, AirMedia could add additional 62 TV-attached digital frames in Shenzhen Airport in the future.
AirMedia’s TV-attached digital frames, ranging from 46 to 50 inches, run in 20-minute cycles in Beijing Capital International Airport and 10-minute cycles in other airports. AirMedia’s large-size stand-alone digital frames, ranging from 63 to 70 inches, run in 10-minute cycles in all airports. AirMedia adjusted the length of its digital frame’s time slot to 12 seconds per time slot from previous 15 seconds per time slot in mid-May. This adjustment was applied to both AirMedia’s TV-attached digital frames and stand-alone digital frames.
“The addition of the Guangzhou and Shenzhen airports to our digital frame network further solidifies our leading market position as a digital frame operator in the air travel advertising sector. We now have digital frame operations in airports serving three of the four largest cites in China,” commented Herman Man Guo, Chairman and Chief Executive Officer of AirMedia. “We believe the adjustment of the time slot length of our digital frames increases the capacity of our digital frame network and attracts more viewers’ attention, and we expect digital frames in other airports to receive high acceptance by clients as well.”
About AirMedia Group Inc.
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Investor Contact:
Raymond Huang
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Email: ir@airmedia.net.cn
FD Beijing
Julian Wilson
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Email: julian.wilson@fd.com
