SINGAPORE, April 29, 2014 /PRNewswire/ --
Highlights
Anticipated to attract over 10,000 executives and fans from all over the world, All That Matters, Asia's only "Business2Business2Fan" experience takes place from 20-25 May at The Ritz Carlton Millenia, Singapore and across multiple entertainment venues including Clarke Quay and *SCAPE.
Dubbed "TED meets SXSW" by Jason Mraz, All That Matters unites B2B Music, Digital, Social and Sponsorship Matters conferences with the YouTube FanFest with HP and Music Matters Live with HP B2Fan festivals, to stimulate a week long extravaganza of business creativity. Catering to the next generation of leaders, the YouTube FanFest with HP and Music Matters with HP Academy mentors, educates and equips up-and-coming creators and musicians with tools, skills and advice.
"All That Matters will be an exciting week of events, sessions, panels and performances catering to the interests of leading business executives and fans from all over the world," said Jasper Donat, Co-founder & CEO of organiser Branded Ltd. "All That Matters is truly a one-of-a-kind B2B2Fan pioneering industry festival delivering a 360 degree perspective of the digital media and entertainment industry in Asia Pacific and beyond."
High-Profile Speakers
A stellar roster of speakers, each a leader in their particular field, has been assembled to lend their expertise and knowledge to this year's event, including:
View the complete list of speakers here.
Business Matters
Into its ninth year, the award-winning Music Matters grows to three full conference days with a power attendance of business executives and now includes the Music Matters Academy, an invitation-only forum for young artists wishing to understand the business of music. Business2Fan offerings will include Music Matters Live with HP and YouTube FanFest with HP, which features the greatest line-up of YouTube stars ever in Asia.
As the world's entertainment viewing continues to shift online, Digital Matters presented by Samsung champions all things video and is the place where the future of on-demand, online & OTT entertainment services is built.
2014 will usher in a new chapter in the history of All That Matters by integrating Social Matters and Sponsorship Matters into the week-long forum.
Following its success in Hong Kong, Social Matters debuts in Singapore in partnership with leading advertising agency network Ogilvy & Mather and explores the theme of "brands as creators", enabling marketers to bring brands to life, using creative, shareable content.
In partnership with the newly-launched Asian Sponsorship Association, the inaugural Sponsorship Matters will be a thorough examination of the importance sponsorship holds in this age of customer engagement. A must-attend event for marketers, agency strategists, event specialists, rights holders, media planners and industry stakeholders, Sponsorship Matters will examine topical issues including integrating sponsorship into an effective marketing mix, activation strategies in different environments, measuring ROI and more.
See the full All That Matters program combining Music, Digital, Social and Sponsorship Matters.
YouTube Matters
YouTube stars are being heralded as the new Hollywood A-listers and, following on from the unprecedented success of the first ever Indian YouTube FanFest with HP which sold out within 48 hours, the YouTube FanFest with HP returns to Singapore for a second year. With over 55 million combined online subscribers, the YouTube FanFest with HP will bring together some of the biggest YouTube stars on the planet with their fans for over two days at *SCAPE!
Who will be Discovered at the Festival that Matters?
Broadcasting live to the world on YouTube for three nights (22-24 May), the largest music festival in Singapore, Music Matters Live with HP, will kick off on 21 May for four nights of sensational music and entertainment. Over 60 bands from 16 countries will perform over 170 shows, showcasing their talent and seeking discovery by the world's music industry and Singapore's music fans across eight venues in Clarke Quay and other venues around the city. The festival is being produced with Timbre Music Group.
Education Matters
The invitation-only YouTube FanFest with HP Academy and Music Matters with HP Academy will provide unique education opportunities for creators and budding artists, as experts from across the globe share their tips, experiences and creative insights to nurture the next generation of talent in the Asia Pacific region.
Organised by Branded and supported by The Music Society, Singapore (SGMUSO), the Music Matters with HP Academy returns to give back to the music industry in Asia by helping emerging artists through a platform to learn, be seen and be heard -- directly connecting with global industry experts from around the world including Apl.de.ap, Thomas Dolby, Benjy Grinberg, Daniel Glass, Brian Message and more.
"The Music Matters Academy reaffirmed my decision to pursue music in a growing and hopeful industry, instilling in me a global, business-oriented paradigm to add value to my musicianship," said Benjamin Kheng of country-folk rock band The Sam Willows.
The YouTube FanFest with HP Academy comprises two half-day workshops designed to give creators an in-depth overview of all things YouTube. The young YouTubers will hear directly from other established YouTube creators (both local and international) and experts from the YouTube team. This is a great opportunity for creators to gather and learn from each other.
Enabling existing and future creators, both academies are supported by HP.
"We are excited that All That Matters is returning to Singapore, and with an even stronger line-up of events. This event strengthens Singapore's reputation as a centre for entertainment and innovation, where offerings are refreshed and continuously grown in both scale and quality. Platforms like All That Matters are also valuable in our endeavours to further profile local entertainment players," said Carrie Kwik, Executive Director, Arts, Entertainment & Integrated Resorts, Singapore Tourism Board.
Additional information
All That Matters
Website: http://www.allthatmatters.asia
YouTube FanFest with HP:
Website: http://youtubefanfest.com/sg/
Download press release here
Watch promo at http://youtu.be/8VuDFGUbJG0
Music Matters Live with HP:
Website: http://musicmatterslive.asia/
Download press release here
