omniture

American Lorain Corporation Announces Joint Venture With Hisaya ltd.

2011-06-27 20:04 1046

JUNAN COUNTY, China, June 27, 2011 /PRNewswire-Asia-FirstCall/ -- American Lorain Corporation (NYSE Amex: ALN) ("American Lorain" or the "Company"), an international processed snack foods, convenience foods, and frozen foods company based in the Shandong Province, China, today announced that the Company has signed a Joint Venture Agreement ("JV Agreement") with Hisaya Ltd. ("Hisaya"), a premium roast chestnut retailer from Japan.

Hisaya is the largest premium roast chestnut retail chain in Japan and now operates over 50 retail kiosks. According to the JV Agreement, American Lorain and Hisaya will hold 51% and 49% of the joint venture, respectively, with a total initial share capital of RMB 500,000, or USD 77,000. The joint venture will aim the high-end premium chestnut market in China leveraging American Lorain's domestic branch office networks as well as Hisaya's successful operation model in Japan. The first set of kiosks will be opened in Chengdu, Sichuan Province.

American Lorain's Chairman and CEO, Mr. Si Chen, stated, "Hisaya is the most successful premium roast chestnut chain operator in Japan. American Lorain started test production and sale of high-end premium roast chestnuts in 2010. Through this joint venture, we are able to further capitalize on Hisaya's advanced operation model and quality control standards introduced from Japan. Meanwhile, the premium roast chestnut aims the underdeveloped high-end chestnut consumption space, which I believe will be very helpful in defining and expanding this chestnut sub-market, and thus enhance the value-added and brand recognition for our chestnut products as a whole."

About American Lorain Corporation

American Lorain Corporation products include chestnut products, convenience food products and frozen food products. The Company currently sells over 240 products to 26 provinces and administrative regions in China as well as to 42 foreign countries. The Company operates through its five direct and indirect subsidiaries and one leased factory located in China. For further information about American Lorain Corporation, please visit the Company's website at http://www.americanlorain.com.

About Hisaya, Ltd.

Hisaya is the largest premium roast chestnut retail chain in Japan and now operates over 50 retail kiosks, which covers mostly the subway / railway central stations, premium shopping malls as well as tourist points in major cities such as Tokyo, Kyoto and Osaka. The annual sales is approximately $6 million. For more information, please refer to www.kyo-yakiguri.com.

Source: American Lorain Corporation
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