LOS ANGELES, BERLIN AND HONG KONG, July 20 /PRNewswire-Asia/ -- Artificial Life, Inc., (OTC BB: ALIF), ( http://www.artificial-life.com ) today announced a partnership agreement with the Berlin Organising Committee 2009 GmbH (BOC 2009 GmbH) to implement MoPA-TV(TM), the company's innovative cross platform technology at the 12th IAAF World Championships in Athletics berlin 2009(TM) to entertain the audience in the Olympiastadion Berlin and at event sites in the City of Berlin.
This year's event, the 12th IAAF World Championships in Athletics berlin 2009(TM), will take place in the Olympiastadion Berlin. The biggest worldwide sports event in 2009 is hosting an extensive scope of 47 disciplines for approximately 1,800 athletes. It is expected that many world renowned athletes will be participating in the event including Ariane Fridrich - German champion in high jump; Jeremy Wariner - the 400m Olympic track star from the U.S.; Usain Bolt - Olympic champion in the 100m sprinter from Jamaica and Yelena Isinbayeva - the world record holder for pole vault from Russia.
The IAAF World Championship in Athletics first started in 1983 and has been held every two years since 1991. The International Association of Athletics Federations (IAAF) is currently made up of national athletics associations from 213 countries, including the German Athletics Association (DLV).
With MoPA-TV implemented in the Olympiastadion Berlin, the 70,000 members of the audience will have the opportunity to concurrently participate in the program's interactive mobile game sessions. By using text-messages or mobile-email enabled phones, participants in the audience will be able to appear on the stadium's two big digital video screens in the form of avatars as they take part in various live interactive sessions.
Berlin Organising Committee 2009 GmbH estimates that the event will attract a total of 500,000 spectators along with about one million of local residents and city visitors that will be lining the streets in order to support the participants in the marathon and walking events. About 3,500 media representatives from around the world will also be coming to Berlin to report on the biggest worldwide sporting event in 2009. The German television stations ARD and ZDF, as well as the production company Berta, will be providing the televised event through both national and international broadcasts to an expected audience of more than 4 billion people.
For more details about the 12th IAAF World Championships in Athletics berlin 2009(TM), please visit: http://www.berlin2009.org/
"We are happy to offer to the more than 70,000 visitors of the World Championship also during the competition breaks such a unique entertainment tool. The MoPA-TV quiz show allows the audience to participate directly and interactively at the action in the Olympiastadion," said Laurens Lipperheide, Marketing Director Berlin Organising Committee GmbH.
"It is our honor to bring MoPA-TV to such a prominent athletic event. First of all, I would like to thank the Berlin Organising Committee 2009 GmbH for choosing MoPA-TV. The interactive elements that our system provides will definitely add some fun to this intense competition. We are excited about bringing our innovative technology to the spectators so they can enjoy watching world class athletes compete and partaking in our live MoPA-TV entertainment game shows at the same time!" said Eberhard Schoneburg, CEO of Artificial Life, Inc.
About MoPA-TV(TM)
MoPA-TV stands for "mobile participation television". The system enables live TV broadcasters to support real-time viewer interaction with their shows using their mobile phones. Viewers may use mobile web, short message service (SMS) or any other communication channel supported by MoPA-TV to register before or during the show to select their on-TV screen name along with their animated 3D avatar of choice. In the television studio, a real time joystick control allows a studio operator to generate a camera path flying through the 3D scene of all participating viewers' avatars. MoPA-TV is highly scalable and can animate over 100,000 participants in real time. The system consists of special purpose hardware and servers and proprietary software to control the mobile interaction. For more information, please visit http://www.mopa-tv.com .
About Artificial Life, Inc.
Artificial Life, Inc. (OTC BB: ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarter) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit http://www.artificial-life.com or the company's m-commerce portal at http://www.botme.com .
Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 9, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.
Artificial Life PR & IR Contact:
Annie Lau
Tel: +852-3102-2800
Email: ir@artificial-life.com
