Further Enhance Brand Value
HONG KONG, Nov. 17 /Xinhua-PRNewswire/ -- Artini China Co. Ltd., ("Artini" or the "Group", HKEx: 789), a leading retail chain operator and manufacturer of fashion accessories in the PRC, was chosen to be the licensed manufacturer of 2010 Guangzhou Asian Games through its wholly-owned subsidiary. Mr. Eric Tse, Chairman of Artini attended the 2010 Guangzhou Asian Games Licensed Enterprises Authorizing Ceremony and Artini officially became one of the 27 licensed enterprises authorized by the Guangzhou Asian Games Organizing Committee. The first batch of the Asian Games licensed products will be open for sale gradually starting from 12 November, 2008, the date of 2-year countdown of the Asian Games opening. They will be sold in 500 -- 800 franchised stores licensed by the Gunagzhou Asian Games Organizing Committee.
Artini designed 18 products especially for the 2010 Guangzhou Asian Games. The mascot of the 2010 Guangzhou Asian Games, the sporty and trendy Five Goats are the main theme of the products, which fully reflect the presence of the Asian Games and Chinese characteristics. The unique elements of Artini, elegant, classic and fashionable style are also added to the designs. Product categories include crystal ornament, photo frame, card holder, key chain, mobile accessory and badges set, etc. Most of the products are made of lazurite and artificial crystal. The sales network will cover provinces and cities like Guangdong, Beijing, Shanghai, Zhejiang, etc.
On becoming the licensed enterprise of the Guangzhou Asian Games, Mr. Eric Tse, chairman of Artini said, "We are honored to be one of the licensed enterprises of the Guangzhou Asian Games. After obtaining the exclusive distribution right of NBA timepieces, it proved once again that the high quality of Artini's products have gained recognition and compliment from the community, which will enhance Artini's brand value. Looking forward, Artini will continue to enrich its product categories and adopt multi-brand strategy, further enhance brand awareness and customer loyalty, strengthen the Group's leading position in the PRC fashion accessories market and provide the best possible returns to shareholders."
For further information, please contact:
Ms. Kate Lam
Tel: +852-9122-7942
Email: kate.lam@pordafinance.com.hk
Ms. Fiona Ko
Tel: +852-6025-0533
Email: fiona.ko@pordafinance.com.hk
