BEIJING, April 8, 2013 /PRNewswire/ -- SinoTech Group, a social intelligence firm, announced today the launch of its latest product, Buzz Equity: a real-time social search that helps Brands, SME's and consumers understand their social media value. Apart from providing social media insights like sentiment to authorship, Buzz Equity leverages sophisticated algorithms to determine a social value score that helps establish a Brand value determined by the social sphere.
Buzz Equity includes both Western and Asian social platforms within the analytics and therefore makes it an important tool for those people wanting to gain deeper insights from these markets. This tool is freely available for anyone to search for his or her company's Brand or their competitor's information. Dr. Mathew McDougall, Founder & CEO of SinoTech Group, said, "SinoTech saw a huge hole in social media monitoring tools for Asia (specifically China), so we wanted to apply our technology to developing a free social search tool for understanding a Brand's value. We have also extended this free tool for Marketers and larger Brands to capture this data over time with a professional version."
The professional version of Buzz Equity extends from a single "snapshot" search to tracking a Brand's activity over time. The upgrade offers a history of buzz metrics, trends and analytics insights, and extended monitoring of platforms and mentions. The option to pay using Paypal makes it safe and easy to "GoPro" at a reasonable flat rate of US$19.95/month.
About SinoTech Group
SinoTech Group is a leading social media technology and consultancy firm that has been helping Brands to "understand the conversation" to meet business goals since early 2007. China based, globally focused; allowing companies to gain social intelligence in China and around the world. SinoTech Group provides innovative social intelligence technologies, consulting and market analysis services designed for developing social media strategies from the inside out; for both the Chinese and Western Web.
SinoTech Group garners these insights and understandings from social activities online through its Social Intelligence Platform (SIP) and its newly launched Buzz Equity product. This information can form the basis of future online strategy, market positioning, competitive positioning or even act as a reputation monitoring platform.
For more information:
PR & Marketing Coordinator
Digital Jungle
Tel: +86-150-1151-2054
Email: robyn.barber@digitaljungle.com.cn
Interviews:
To arrange interviews with Dr Mathew McDougall, SinoTech Group Founder & CEO, please contact Robyn Barber, E-mail: robyn.barber@digitaljungle.com.cn
