Automotive, Banking and Telecommunication Industry Players Recognized at Frost & Sullivan's Inaugural Customer Experience Awards

KUALA LUMPUR, Malaysia, March 13, 2014 /PRNewswire/ -- Frost & Sullivan celebrated and recognized deserving Automotive, Banking and Telecommunication industry players at the inaugural Frost & Sullivan Best Practices in Customer Experience awards banquet held on Thursday, 13 March 2014 at the DoubleTree by Hilton Hotel in Kuala Lumpur.

The Frost & Sullivan Best Practices in Customer Experience awards programme seeks to recognize companies that have pushed the boundaries of excellence, delighting their customers at every stage and in every interaction, rising above the competition and demonstrating outstanding performance in their industry.

"Frost & Sullivan defines customer experience as the sum of all experiences a customer has with a supplier of products and services, over the duration of their relationship with that company," said Sapan Agarwal, Senior Director, Global Best Practices Research, Frost & Sullivan.

He continued, "Increasing competition in the marketplace, empowerment of customers through new technologies such as social media, macro-economic climate change and others have resulted in a greater focus on the customer experience. To stay competitive and survive, businesses need to reassess the way they are structured, function and build relationships with customers."

Taking a holistic approach, Frost & Sullivan measures customer sentiment across various touch points and throughout the customer lifecycle in various industries. With this research initiative, it becomes an effective measurement tool for businesses to benchmark themselves against industry standards and peers.

Frost & Sullivan surveyed 6,500 end-customers across 12 countries in the Asia Pacific region, focusing on the industries of Automotive, Banking, and Telecommunications. Frost & Sullivan benchmarked customer experience across all key touch points (such as retail, contact center, services and support) though the customer lifecycle. The survey is also unique in terms of its focus on measuring both customer sentiment (emotions and feelings) as well as rational opinions.

For more details on the 2014 Frost & Sullivan Best Practices in Customer Experience awards, log-in to http://www.frost-apac.com/ce/. You can also connect with Frost & Sullivan on social media, including Twitter, Facebook, SlideShare, and LinkedIn, for the latest news and updates.

The 2014 Best Practices in Customer Experience awards was held in conjunction with Frost & Sullivan's 6^th Annual Customer Interaction Malaysia summit.

Media partners for the awards banquet include Business Today and Top 10 of Malaysia.

Media contact:

Carrie Low
Corporate Communications, Asia Pacific
P: +603 6204 5910
E: carrie.low@frost.com

2014 Frost & Sullivan Best Practices in Customer Experience Awards Recipients