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Avantouch Honored in 'Red Herring Asia Top 100'

Avantouch Software
2008-12-03 20:12 2642

Avantouch and FamilyMart Launch the New Digital Product Shelf Platform, i-Shelf

HONG KONG, Dec. 4 /PRNewswire-Asia/ -- Singapore-based Avantouch Software ("Avantouch") emerged today proud recipients of the "Red Herring Asia Top 100" award, following the awards ceremony that was held at the JW Marriott Hotel Hong Kong on December 2, 2008.

Mr. Lee Kia Hwee, CEO of Avantouch, said, "The Award represents full recognition of Avantouch's innovative technologies and commercial strategies ever since our entry into the Chinese market. We are happy to witness the Asian market growth with other Asia Top 100 winners and we are convinced that Avantouch will do even better in the future."

Avantouch, an internet and wireless multimedia applications and services provider, was founded in 2003. Since then it has been catering to customers' needs and providing better user experiences and more convenience to them through its technological and industrial advantages, innovative commercial models and operations, and through the integration of technology and innovation with traditional business.

An example of such innovation lies in Avantouch's latest product, i-Shelf, a brand-new sales & marketing model that Avantouch first developed in mainland China. i-Shelf perfectly integrates e-commerce, traditional supermarket chains and digital, multimedia commodity displays with human-computer interactive technology, thus creating a new e-commerce marketing and service platform that is formed completely within the shops and on shelves, making supermarket-oriented e-commerce, more convenient and efficient. Avantouch, together with FamilyMart, recently launched i-Shelf services in high-grade shops. Now, tickets for performances, sports events and movies in Shanghai, and gift vouchers, game cards, and mobile account top-up can be purchased from an i-Shelf e-shelf. Plans are also already underway to add books, music products, movies and travel information in the future.

Services and products provided by i-Shelf not only bring greater convenience to people in the neighborhood, but also expand the business scope of supermarkets, helping to improve the SKU without increasing operation space or costs. The integration of supermarkets with virtual e-shops provides both FamilyMart and Avantouch with new business opportunities and point of profit growth. Moreover, Avantouch has introduced a call center, website and mobile to support its i-Shelf, which offers new ideas and strategic significance for the future development of supermarkets.

The Red Herring Asia Top 100 encourages and honors growing technology enterprises and their operators in Asia, covering 16 nations and regions. It considers innovation and growth as key factors towards earning the Red Herring award. With the honor, Avantouch is ready for further growth. According to Mr. Lee Kia Hwee, Avantouch will further fortify and integrate the internet and traditional channels to lead a new lifestyle experience in 2009.  

Source: Avantouch Software
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