SHANGHAI and BEIJING, November 3, 2011 /PRNewswire-Asia/ -- As an innovative display advertising company and an established player in Europe, Avazu Inc. is today officially announcing the launch of their DSP (Demand-Side Platform) services with RTB capacities in Asia.
According to the company's PR Manager Emma Wang, RTB is the next generation technology in online advertising and will revolutionize the industry. "And today, Avazu is in the top leadership position in the DSP and RTB market in Asia," she said.
Avazu Inc., which previously focused its attention on European markets, is now strategically poised to take over the Asian market with their ad display advertising revolution, providing real time based advertising via RTB.
"With advertising through RTB doubling up in Europe and US this year, Avazu has now turned its sights on Asia where it is now the only provider of DSP and RTB services," said Emma.
The AvazuDSP media buying service provider offers advertising campaigns that are more efficient through bidding on each ad impressions. "Simply put, we solve the online ad inefficiency problem," said Emma.
Asked what makes their service offerings stand out above the competition, the AvazuDSP spokespersons pointed to the fact that the technology from their DSP (Demand-Side Platform), inclusive of the RTB (Real Time Bidding), and their over 100 media-strong professional team.
In rationalizing her company's more into the Asian market, Emma disclosed their having noticed the demand for real time bidding based advertising amidst an inefficient advertising market, it was "a no brainer for us... we simply decided to move in to provide a solution that was badly needed by a technology driven market place."
For further information, please contact: | |
Emma Wang, PR Manager | |
Tel: 0086 21 54663036 | |
Email: emma.wang@avazu.net | |
