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Avnet Electronics Marketing Recognized as National Semiconductor's Asia Pacific Distributor of the Year

Avnet Electronics Marketing Asia
2009-09-22 18:45 634

HONG KONG, Sept. 23 /PRNewswire-Asia/ -- Avnet Electronics Marketing Asia, a business unit of Avnet, Inc. (NYSE: AVT), has been selected as "Asia Pacific Distributor of the Year" by National Semiconductor, the leader in analog power management technology.

(Logo: http://www.prnasia.com/sa/200703010917.jpg )

Avnet Electronics Marketing outperformed the competition for the honor and was ranked top in a variety of criteria such as overall resale growth, demand creation performance and the level of dedicated customer support. The company's exceptional technical support, such as reference designs for timing and HDMI solutions for infrastructure and consumer applications, was also recognized by National.

"National Semiconductor has been partnering with Avnet Electronics Marketing for more than 10 years in Asia. Despite the challenging market environment during the past year, Avnet has continued to drive excellent local support to customers, delivered high sales growth and excellent achievement in demand creation. Avnet has also demonstrated its strong and consistent commitment, and has been adding value to the supply and design chain for both customers and suppliers," said Simon Yu, National Semiconductor's Asia Pacific vice president.

There is more to this award than just sales or revenue figures. According to Stephen Wong, the president of Avnet Electronics Marketing Asia, it is an important recognition of the depth of Avnet EM Asia's commitment to the customers and the region.

"The dedicated high level of customer support from our local teams and our design engineering efforts, all contributed to the growth in design-win numbers. Despite the challenging market environment of the last year, we have not cut back. In fact, these qualities have been considerably enhanced and extended to more customers and suppliers than ever," said Wong.

"National Semiconductor's energy-efficient analog and mixed-signal semiconductors and its PowerWise(R) brand of ICs lead the industry. With its strong product series, coupled with Avnet's Asia presence and engineering resources close to customer locations, we look forward to continued success in the future," Wong added.

About Avnet Electronics Marketing Asia

Avnet Electronics Marketing Asia is part of Phoenix-based Avnet, Inc. (NYSE: AVT), a Fortune 500 company with fiscal 2009 sales exceeding USD16.23 billion. Serving customers in more than 70 countries, Avnet is one of the largest distributors of electronic components, computer products and embedded technology.

Avnet Electronics Marketing has a significant presence in Asia-Pacific -- the fastest growing electronics market in the world. With its regional headquarters in Singapore, the company has offices in over 40 locations in Asia. Avnet Electronics Marketing Asia distributes semiconductors, interconnect, passive and electromechanical components to serve a wide range of customers including original equipment manufacturers (OEMs), electronic manufacturing services (EMS) providers, and small- to medium-sized businesses, and provides associated design-chain and supply-chain services. The company's web site is located at http://www.em.avnetasia.com .

About National Semiconductor

National Semiconductor is a leader in analog power management technology. Its products include easy-to-use integrated circuits, PowerWise products that enable more energy-efficient systems, and SolarMagic products which improve the energy output of solar arrays. The company celebrates its 50th anniversary this year. Headquartered in Santa Clara, Calif., National reported sales of $1.46 billion for fiscal 2009. Additional information is available at http://www.national.com .

For further information please contact:

Jaime Chan

Tel: +852-2410-2735

Email: jaime.chan@avnet.com

Brian Paterson (EBA)

Tel: +852-2537-8022

Email: brian.paterson@ebacomms.com

Source: Avnet Electronics Marketing Asia
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