Trade Delegation Traveling to Shanghai and Shenzhen
BERLIN, May 20 /PRNewswire-Asia/ -- Berlin will be attending the EXPO 2010 world's fair in Shanghai, where it will emphasize the fact that the German capital is a multifaceted, innovative, and durable metropolis spawning everything from classical music to hip-hop, design to environmental technology, large-scale residential housing to art exhibitions. From May 31 to June 5 this year, the be Berlin capital city marketing campaign will present Berlin Days in China in Shanghai and Shenzhen under the motto "The Future is Made in Berlin."
Berlin Mayor and Senator for Economics, Technology, and Women's Affairs Harald Wolf will head the 50-member trade delegation traveling to the two Chinese cities. On June 5, Mayor and Urban Planning Senator Ingeborg Junge-Reyer is due to officially open the 'Close Your Eyes and See' exhibition at the EXPO's German Pavilion.
The trip is being organized jointly by Berlin Partner, the Berlin Chamber of Industry and Commerce, and the International Design Centre (IDZ). Berlin Partner is also staging a conference in Shanghai designed to attract investors to Berlin. In Shenzhen, the Berlin Chamber of Industry and Commerce will host a trade conference at which it is hoped Berlin companies traveling with the delegation can establish contacts with Chinese partners.
Berlin Days in China will be launched by Senator Harald Wolf with an investors' conference in Shanghai on May 31. Shortly thereafter, the Berlin Square will be unveiled on the EXPO grounds. This open-air stage will then treat visitors to fashion and design, live bands, DJs and performances until June 5. This event is being put together by Berlin-based creative network Create Berlin.
Days three and four of the Berlin Days will be held in Shenzhen, a city of 12 million inhabitants in the Pearl River Delta. The program of scheduled events there will include a reception and an economic conference focusing on energy, traffic, water, and the creative sector. Berlin Days in China will then return to the EXPO 2010 in Shanghai, where they will end with the official opening of the "Close Your Eyes and See" exhibition at the German pavilion by Mayor and Senator Ingeborg Junge-Reyer. The installation will enable visitors to feel, hear, and see Berlin's trademarks. Senator Ingeborg June-Reyer says of the exhibition, "Berlin is surprising. Berlin is durable. It is this that we want the Berlin Days in China to convey to a wide audience. Visitors to the EXPO 2010 will be able to experience this not only through our exhibition, but also by coming to Berlin, which we warmly invite them to do, for instance to the city's historic Markische Viertel." The energetic renovation of the Markische Viertel will be on display at the Chinese "Urban Planet" pavilion at the EXPO.
Senator Harald Wolf adds, "We hope that the delegation's trip to China will open doors to this growth market for companies in Berlin. Design and environmental technologies from Berlin have a good chance of success in China. The delegation includes both companies with many years of successful corporate relations with the region and those that are keen to enter the market."
Berlin Partner Managing Director Rene Gurka says, "Berlin is innovative, creative and constantly on the move. Berlin has many companies that offer promising products. That is why we chose the confident motto 'The Future is Made in Berlin.'"
Jan Eder, the managing director of the Berlin Chamber of Industry and Commerce, says, "The volume of trade between the Berlin economy and China has almost quadrupled since the year 2000. China will move into the top five sales markets for Berlin this year, so it is extremely important for our city. This trip is designed to give companies in Berlin an opportunity to secure contracts and find business partners for their projects."
Further information about the Berlin Days in China, including the complete program of events, can be found at the following address: http://www.be.berlin.de/berlindays .
For more information, please contact:
Berlin Partner GmbH
Ludwig Erhard Haus
Corporate Communications/PR
Add: Fasanenstrasse 85
D-10623 Berlin
Tel: +49-30-39980-123
Fax: +49-30-39980-113
Email: Christoph.Lang@berlin-partner.de
Web: http://www.berlin-partner.de
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