omniture

Blue Mobile(TM) to Deliver Deutsche Borse Market Data to Investors Free of Charge

Blue Systems
2008-09-18 22:24 2438

-- Distribution of Eurex(R) Derivatives, Deutsche Borse Indices and

Stoxx(R) Indices Data to Asian Retail Investors Via Blue Mobile(TM)

LONDON, Sept. 22 /Xinhua-PRNewswire/ --

Blue Systems, a London-based provider of global financial information software, today announced it will deliver European market data from Eurex(R) as well as Deutsche Borse Indices including DAX(R) and of all DJ STOXX(R) Indices to retail investors across Asia. This unique and compelling offering to the Asian markets combines the low cost blue mobile(TM) market data application for smart phones with free trading information from one of the world’s largest derivatives exchanges as well as important European indices. This includes the underlying index data sets, such as the Dow Jones Euro STOXX 50(R) index future and the DAX(R) index future, for Eurex’s most successful derivatives.

It will be the first time that Blue Systems has offered real-time data on blue mobile(TM) without exchange fees.

blue mobile(TM) provides professional and retail investors with the fastest, smartest way to analyse global stock market information in their offices, at home, or on the move, 24/7. It provides accurate, low-latency market data to those who depend on the financial markets and want real-time content over simple-to-use interfaces.

Sulim Malook, CEO of Blue Systems, said: "We understand the correlation between the ease and cost of viewing real-time prices versus the volume of trades made. Eurex’s index contracts on the Dow Jones Euro STOXX(R) and the DAX(R), and its bond contracts, Bund, Bobl and Schatz, are amongst the most liquid in the world. We expect them to be very attractive alternative instruments for Asian investors to trade. We are ideally placed to address the Asian audience as blue mobile(TM) already offers a Chinese language interface with Chinese newswires in real-time. Users will be able to view local instruments on the same screen as Deutsche Borse instruments, enabling easy adoption of the application."

Georg Gross, Head of Front Office Data & Analytics, Deutsche Borse, said: "We also view Asia as a region of huge opportunity for trading in European instruments. The retail investor segment is a significant one in terms of its sheer size and it is continuing to grow. We are delighted that Blue Systems will offer our data on blue mobile(TM), satisfying non-professional investors’ demand for information in Asia."

With coverage of over 100 global exchanges, blue mobile(TM) delivers real-time, delayed and historic data across the equities, fixed income, futures and options, currency, commodity, metals, energy and OTC markets, plus company news and financial information. Users can also benefit from intuitive analytics and charting options for informed decision-making.

The low price point of blue mobile(TM) packages opens up real-time financial markets to non-professional users, who can now register and download the software direct from Blue Systems’ website at http://www.bluesystems.info. Users can select content options to form a pre-bundled data package, including Dow Jones Newswires, Xinhua Finance News and company financials, or tailored content from the company’s extensive catalogue of real-time data. With online facilities for exchange permissioning and payment, the website enables users to seamlessly set up, install and benefit from professional grade market data.

Note to editors:

-- Product shots of blue(R) and blue mobile(TM) and photos of Sulim

Malook, CEO and co-founder of Blue Systems, are available upon request.

-- Blue Systems is the trading name of Blue System Inc.

-- DAX(R) and Eurex(R) are registered trademarks of Deutsche

Borse AG

-- STOXX(R) is a registered trademark of STOXX Ltd.

About blue mobile(TM)

blue mobile(TM) is the first professional-grade application to be priced for the mass market. It is designed to appeal to both the financial community and the emerging retail market for financial information - investors, advisors and other professionals who depend on the financial markets and want real-time content but over a simple-to-use interface. As such, it is a ‘sticky app’ for mobile operators with end users accessing streaming data on an ‘on-demand’ basis throughout the day. Its data sets include equities, fixed income, futures and options, energy, commodity and currency markets, company news and financial information.

About Blue Systems

Blue Systems’ software enables traders, financial services professionals and retail investors to view high quality streaming market data over mobile devices. With a highly disruptive pricing strategy, Blue Systems is the world’s first provider of low cost financial information software. Founded in 2002 by CEO Sulim Malook, Blue Systems is a privately held company that is regulated by the Financial Services Authority in the U.K. For more information, please visit: http://www.bluesystems.info

About Deutsche Borse

As one of the world’s leading exchange organizations Deutsche Borse Group provides investors, financial institutions and companies access to global capital markets. Our business covers the entire process chain from securities and derivatives trading, clearing, settlement and custody, through to market data and the development and operation of electronic trading systems. Further information can be reached at the company website: http://www.deutsche-boerse.com

Source: Blue Systems
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