omniture

Bond No. 9 Partners with The Andy Warhol Foundation to create Limited Edition Collectibles

2007-11-09 15:20 4409

Up First, Andy Warhol Silver Factory Perfume Concentrate by Bond No. 9

NEW YORK, Nov. 13 /Xinhua-PRNewswire/ -- Bond No. 9’s creator and CEO, Laurice Rahme announces a new direction in the art of perfumery and perfume bottle design. Andy Warhol Silver Factory marks the start of Bond No. 9’s series of Warhol collectibles. Depicted on the bottle’s surface is a graphic image inspired by one of the pop artist’s most recognizable images-a boldly re-colored rendition of the Campbell’s Soup Can. Soup? Perfume? Both smell sweet to us. But an Andy Warhol perfume? Well, Warhol once made mention of a company that was "interested in buying [his] aura." Here it is, in liquid form.

( Photo: http://www.newscom.com/cgi-bin/prnh/20071113/NYTU002 )

Like all the scents-in-progress that we are designing for our Warhol repertory, this one is of ambiguous male-female gender. We conceived Silver Factory as a smooth, smoky, spicy blend of interlacing incense (a key scent of the ‘60s), wood resin, and syrupy, seductive amber. But just to complicate things, we gave it a heart of jasmine, iris, and violet-a scent that Warhol was especially fond of. These slightly dissonant florals combine to evoke a metallic effect-that of warmed-up, molten silver. And then, for the merest hint of coolness, we threw in a handful of cedarwood.

Andy Warhol Silver Factory by Bond No. 9 will retail for $230, for 3.4 fl.oz. and will be available in December at Bond No. 9’s four New York boutiques, at http://www.bondno9.com , at Saks Fifth Avenue nationwide and at saks.com.

The Andy Warhol Foundation for the Visual Arts, Inc. is a New York not-for-profit corporation established in 1987 which promotes the visual arts. In accordance with Andy Warhol’s will, its mission is the advancement of the visual arts. The Foundation’s objective is to foster innovative artistic expression and the creative process by encouraging and supporting cultural organizations that in turn, directly or indirectly, support artists and their work.

Bond No. 9 is a small-scale, NoHo-based artisanal fragrance house whose dual mission is to restore artistry to perfumery and to celebrate New York with 32 highly praised women’s, men’s and unisex neighborhood fragrances.

For further information, call Alix Perez, Director of Public Relations and Advertising, 212.228.0842 Ext. 15 or email at alix@bondno9.com.

Visit http://www.bondno9fragrances.com

Visit http://www.saks.com

Source: Bond No. 9 New York
Keywords: Fashion
collection